This title truly defines the beauty and function of a modern film title:
1. Integrate the film title in the form and the idea of the film itself (early film titles only have the role of explanation and prompt)
The opening sequence of North by Northwest skillfully transitions from the abstract grid background to the Manhattan building, and finally focuses on the crowd. This small paragraph itself is also a dismantling of the meaning of the building, that is, the conflict between people under the intersecting lines.
2. The first application of Kinetic Typography to the film (the text in the title of the early film was still)
In the digital age, we have become accustomed to text animation, and AE can easily be used to create cool effects on personal computers, while films in the film age require optical special effects to achieve.
Saul Bass pioneered the movement of the title text up and down the grid plane, and the text design merged with the grid, with a perspective effect, which took another big step in the design of the title text.
The most impressive scene is the plane chasing the male protagonist and the final fight on President Hill. In the last scene, the male protagonist holds the female protagonist's hand, and the next second the scene cuts to the train! (The suggestion that the train enters the hole is also very good!
But the flaws in the details are still obvious. For example, if the female protagonist is a secret agent, why would you give the male protagonist that note to lead him to be chased by a plane? Even for helping him escape the police?
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