For example, this movie, according to the literal translation, is the most appropriate to call the Lego Movie. Because it is a movie that promotes and even defines the core features of the LEGO product. Literally Lego. It's not a blockbuster, a big movie, or a big production, let alone a small movie, but a sketch movie in the form of animation. Funny, low laugh, cold jokes. The film goes one step further: it's fun for all ages, and it's entertaining.
Generally speaking, I divide animated films into four categories:
1: Children's films. Typical examples are all domestic animations that can be broadcast on propaganda machines, such as "The Smurfs" and "Dintindy Sirrapo".
Two: mass-produced wholesale films that can be skipped halfway through. For example, last year's "Free Birds", "Monster U", "The Croods" (this film was completely painted by brains because it was released in China). The laughs are average, the plot is more predictable, and the form is nothing new.
Three: Dragon Quest movie. For example, "How to Train Your Dragon", "Brave", "Despicable Me", "Monster Inc." is a movie in which the protagonist finally finds himself through growth, reflection, and defeating the bad guy. Overall, the plot may be similar to the mass-produced film, but the characters and themes (evil genius, races that fight dragons, monster world) are of higher quality and less flaws than the mass-produced film, so adults and children can accept it. , and some of them will create a fourth category of animated films.
Four: idol films. Movies that sell for money from animated idols. Generally speaking, even if the plot is almost ignored, the audience will ignore it. The most recent example is Despicable Me 2. Then there are the theatrical versions of various popular anime. Individuals like "Monster U" with far worse idol effects don't think they're on the list.
The Lego Movie belongs to one of the pioneers of the fifth category. This kind of film is a perfect fusion of other art forms, and it is still relatively rare. Maybe only Toy Story and Wreck it Ralph could count before. The two combine the form of toys and games respectively, resulting in countless new stalks and recalling the childhood memories of adults. It can be said that it has reached the height of the third type of film and surpassed it in form.
"The Lego Movie" does all of the above, and on top of that it perfectly promotes its brand, while integrating it into the lives of generations in a sense that's hard to beat. If Coca-Cola can make an animation in the future, it may be able to reach this height.
In short, push.
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The above are complaints and Intro, if you have time, you can update the comments with spoilers below. If you haven't watched the movie, don't watch it , because this movie would be half the fun if you knew the ending!
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