Most of David Fincher's films use gloom and sadness as the tone of the film, and use lighting to create such a low atmosphere. David Fincher is an advertising director. We can see from the movie that he pays attention to the aesthetics of the lens. "The Social Network" moves the lens smoothly and quickly, using non-linear narrative techniques and fast cross-editing between paragraphs and multi-person viewpoints The plot structure is based on the narrative method ("Fight Club" also has this kind of rapid cross-cutting), which can make the audience feel the tension and suspense of the film.
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