The source of Pixar's success

Rubie 2022-04-21 09:01:12

I rarely spend time watching a cartoon, let alone writing something for an animated film. To be honest, "The Incredibles" turned out to be a title that didn't really bother me, and I didn't think there would be anything special about such an animated movie, but because friends recommended this animated movie to me again and again, I put it in one. I finished watching this animated movie in a boring afternoon. Somewhat unexpectedly, after watching it, I have to admit that such an animated film makes a boring afternoon less boring.

Although this animation work is still under the Disney brand, everyone knows that this is just an old account of Pixar before it split with Disney, and all the success comes from the creativity of Pixar. Now I have to admit that in the current competition in the Hollywood animation industry, Pixar has shown its dominance in the animation industry in the next few years. The great success of five 3D animated films has made its Pixar brand a well-known brand. The Disney company, the traditional leader of the animation industry, has already been declining in the trend of 3D animation gradually replacing hand-painted animation. In the past two years, it has made a lot of profits through cooperation with Pixar. The rise of DreamWorks' new army has indeed brought a lot of animation innovations. His best work "Shrek" won the excellent box office with its subversive comedy, but the blind prank actually does not last long for the audience. Attractive, from the sequel "Shrek 2" we can feel the decline of this type of animation. In addition, companies such as Fox have also begun to join this field, but it is not yet a climate. Therefore, in the future field of Hollywood animation, Pixar has gradually become the leader.

What is the source of Pixar's success? Why it has been able to build such a successful box office every time it releases a new work is very surprising from this point alone. If Disney created the traditional American animation, innocent, perfect, those princesses, princes and moving beautiful stories. DreamWorks, on the other hand, is a complete dissent to Disney's traditional animation world. The nonsensical animation story is to reverse the traditional values ​​of animation and create a new era of animation. But what about the style of Pixar's work? He did not completely deny everything about tradition like DreamWorks did, but incorporated many realistic elements into the traditional framework. It was neither a castle in the air nor a complete innovation, but basically maintained the mainstream values.

Judging from the latest work "The Incredibles", this is a cartoon with a real person as the protagonist, and it relies on the background of modern society, which is completely different from Pixar's previous animated works. After all, live-action animation is not an easy subject to control. The previous "Final Fantasy" failed with its super realistic effect. I think people want to watch an animation, not because it can really be compared with real people. The film is the same, if it is the same, it is better to go to a live-action movie, what do you want an animation for? Therefore, Pixar still tries to be more cartoonish in character design, but it can't be too outrageous. From the perspective of the storyline, the first half of the first half shows Bob's mid-life crisis as far as possible, all kinds of disappointments in real life, constantly being reprimanded by the boss and suffering the crisis of unemployment. This new deconstruction of the hero is similar to Peter Parker in Spider-Man 2, and the Pixar filmmakers realize that audiences are tired of having nothing. The superhero image cannot but eat the fireworks, and the brand-new hero needs more mortal and humanization. Mr. Bob, who appears in this image, is very likable, making the audience feel a sense of goodwill, and occasionally making a lot of jokes for the entire animated film.

Another aspect of the difficulty of live-action animation is in production, but Pixar maintains a certain cartoon style in the characters, and still maintains some details in detail. For example, the effect of the characters' wet hair is quite realistic. The style of the characters is as anthropomorphic as possible, but not human-like. For example, you can see the rich changes in the changes of the characters' expressions. Personally, I especially like the face of Supergirl and the face of Baby Xiaojie. They are very cute. And lovable, but as an animated movie, the expressions of those characters will be more exaggerated, and they don't need to be exactly like those in reality. And the character positioning of Mr. Superman Bob's family is also very well done. Everyone has their own different superpowers, which are very in line with everyone's personal characteristics. Bob's strength and his superhero image They complement each other perfectly, and the wonderful flexibility of Supergirl is perfectly combined with her feminine tenderness. It is perfect for the naughty Xiaofei to have a fast speed, and the stealth and energy protection circle are exactly what the shy Xiaoqian needs. As for the villain character creation, a relatively reasonable foreshadowing was also made at the beginning of the film. A child who was fanatical about the hero for a long time grew into a typical scientific madman. Although it is not so convincing, in an animated film it is Makes sense.

Leading technology in the field of 3D animation enables Pixar to achieve a higher level of special effects than other companies. The special effects in "The Incredibles" can be said to be dazzling. Mr. Super is in a robot fight. The visual effects are very dazzling, including two children escaping the pursuit of the flywheel and many other fighting scenes that are not seen in live-action movies, you can think that you have watched a scene like "Spider-Man". special effects blockbuster.

But no matter how the story pursues changes and subverts the inherent routine, it still returns to the traditional perfect ending at the end of the film, which is also a Hollywood-style ending, let alone in such a cartoon, how can it be possible What about not giving the audience the necessary happy ending? This is what the audience expects from a cartoon. But you can also notice one of Pixar's best features in "The Incredibles", which is the rendering of family affection, which we have already experienced in "Finding Nemo". In addition to doing this, Pixar's new work has actually taken another step forward. For the understanding of adult society, Mr. Super's dilemma should be in line with the mentality of those salarymen who are burdened with family pressure. Therefore, although Pixar is doing cartoons, he has also achieved something in adult movies in addition to entertainment. "The Incredibles" is an animated film that is also suitable for adults to enjoy.


Text: Between the eyebrows

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Extended Reading

The Incredibles quotes

  • Edna: Men at Robert's age are often unstable... prone to weakness.

    Helen: What are you saying?

    Edna: Do you know where he is?

    Helen: Of course...

    Edna: Do you *know* where he is?

  • Syndrome: You, sir, truly are Mr. Incredible. You know, I was right to idolize you? I always knew you were tough, but tricking the probe by hiding under the bones of another super? Oh, MAN! I'm still geeking out about it!

    [sigh]

    Syndrome: And then you just had to go and ruin the ride. I mean, Mr. Incredible calling for help?

    [Mocking voice]

    Syndrome: Help me! Help me! Lame, lame, lame, lame, *lame*!