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Good Marketing Case
Lexus 2022-04-21 09:01:11
An excellent case of the "Jedi Rebound", the 1957 movie, people are already in the popularization of law, think about the gap between China and the United States, you can know what human rights are, a long struggle. Perhaps the sense of joy is not particularly strong because there are some reports about the Simpson case before, so I can naturally think of the ending of the story, but in order not to grab food with the screenwriter, I still found some places that I didn't care about before. . It is said that Westerners are more rational than Easterners. What I want to say is that Davis in the movie is really rational. In the spirit of doubting everything, I reassess the details of the whole case, but at the same time, I verify my speculations very carefully and rigorously. The strict logic makes people a little sleepy. The director who can put all these on the big screen looks like today. It can be considered shocking. Maybe not many people watch the classic replay, but as a window to understand old movies, it is still worth watching. The professionalism in the eyes of the actors is that some big productions rely on special effects to stimulate the eye. The film is even more lacking, and it is also the direction that the latter should pursue. One person finally persuaded 11 people because he didn't have these 11 people in his heart. What he had was his calm and objective attitude towards the child, the calmness of the judiciary, and the lack of rush. He explained every doubt step by step, just like selling something. The highest level is that people come to buy fishing hooks, but sell the most expensive sailboats. Put yourself in the situation and care about the problem outside of things, solve and analyze the problem, and don't mix people's feelings. In this way, people will not appear ridiculous and childish.
Extended Reading
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[first lines]
Man in corridor: You did a wonderful job, wonderful job!
Judge: To continue, you've listened to a long and complex case, murder in the first degree. Premeditated murder is the most serious charge tried in our criminal courts. You've listened to the testimony, you've had the law read to you and interpreted as it applies in this case, it's now your duty to sit down and try to separate the facts from the fancy. One man is dead, another man's life is at stake, if there's a reasonable doubt in your minds as to the guilt of the accused, uh a reasonable doubt, then you must bring me a verdict of "Not Guilty". If, however, there's no reasonable doubt, then you must, in good conscience, find the accused "Guilty". However you decide, your verdict must be unanimous. In the event that you find the accused "Guilty", the bench will not entertain a recommendation for mercy. The death sentence is mandatory in this case. You're faced with a grave responsibility, thank you, gentlemen.
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Juror #7: I don't know about the rest of 'em but I'm gettin' a little tired of this yakity-yack and back-and-forth, it's gettin' us nowhere. So I guess *I'll* have to break it up; I change my vote to "not guilty."
Juror #3: You *what?*
Juror #7: You heard me, I've... had enough.
Juror #3: Whaddaya mean, you've had enough? That's no answer!
Juror #7: Hey, listen, you just uh... take care of yourself, 'uh? You know?
Juror #11: He's right. That's not an answer. What kind of a man are you? You have sat here and voted "guilty" with everyone else because there are some baseball tickets burning a hole in your pocket? And now you've changed your vote because you say you're sick of all the talking here?
Juror #7: Now listen, buddy - !
Juror #11: Who tells you that you have the right like this to play with a man's life? Don't you care...
Juror #7: Now wait a minute! You can't talk like that to me - !
Juror #11: I *can* talk like that to you! If you want to vote "not guilty", then do it because you are convinced the man is not guilty, not because you've "had enough". And if you think he is guilty, then vote that way! Or don't you have the guts to do what you think is right?
Juror #7: Now listen...
Juror #11: Guilty or not guilty?
Juror #7: I told ya! Not guilty!
Juror #11: Why?
Juror #7: ...Look, I don't have tuh...
Juror #11: You *do* have to! *Say* it! *Why?*
Juror #7: Uhh... I don't, uh... think he's guilty!
[Juror #11 stares back with impatient resignation, and finally returns to his seat]