Let's first look at an article from "Information Times", author: Ma Zewang. Thanks to him, this is a great article with ministerial insight.
**************************************************** ****************************
Want to fight for the Oscars? In addition to his own good acting, he has to be "Gongdou"
after the announcement of the 87th Oscar nomination list this year, "Star Wars" father George Lucas was nominated for the appearance of the hit movie "Selma" and criticized the Oscar for being a political Game, Spike Lee and other famous directors also came forward to criticize the Oscar instead of commending good movies and filmmakers, but rather people with strong communication skills. The injustice of the Oscars has become a topic again.
This award ceremony was founded by the American Academy of Motion Picture Arts and Sciences. The results were voted by nearly 6,000 senior professionals in the film industry. The entire voting mechanism has been running for many years and has been continuously optimized. It can be said that the world is estimated to be no more than Oscar Fair movie awards, too. However, even if the competition system seems fair, there is a lot of room for manipulation behind it. Hollywood has a lot of good actors and movies every year, but there is only one statuette for each project. Who is it for? Therefore, every year to win an Oscar, in addition to its own performance, it is also the result of the film company and the public relations' "Palace Fight" under the stage.
"Gong Dou" Experience:
When the Oscar voting day is approaching every year, Chinese actresses such as Zhang Ziyi and Wu Junmei will be asked by the mainland media about their favorite choices. They are all members of the American Academy of Motion Picture Arts and Sciences who have participated in the voting, however, their votes actually have no major impact on the results.
This is not to underestimate the strength of Chinese actresses, but to underestimate the strength of female members of the academy! In the eyes of Hollywood's major Oscar publicists, it is the male members of the Academy who have to get the Oscar.
According to 2012 data from the Los Angeles Times, members of the academy are 94 percent white, 77 percent male, no more than 15 percent under the age of 50, and the average age of the academy members is 62. This is the crowd that decides Oscar nominations and results. That said, the older men in the academy are the main determinants of Oscar outcomes, and they are the targets of aspiring filmmakers and companies trying to conquer them.
Gong Dou" experience: PR efforts keep "brainwashing"
Hollywood's most prestigious awards season PR is Lisa Tarbeck, who used the means during her time at Weinstein Pictures (formerly Miramax Pictures) Helping the company make Shakespeare in Love beat the blockbuster "Saving Private Ryan" and win the Oscar for Best Picture that year. This is widely recognized by fans as the biggest "unjust case" in the history of the Academy Awards in the past 20 years. Sha's biggest record.
Lisa, who later independently founded a PR agency, is now the first sister in the Hollywood PR industry. She has long cooperated with major film companies, of course, the most cooperating with Weinstein Films. She and her team have worked together in the past. In the past few years, he helped Weinstein Films win 29 Oscar nominations. In recent years, his classic performance is to win the best picture award for "The King's Speech".
Lisa is the first in Hollywood to use "Phone banks" "The man of the means, Lisa and her team call the Academy members every day, "Have you seen the DVD of the so-and-so that I sent you in the past?" You really have to hurry up and watch it, this movie is really good. "After confirming that the members of the academy have seen the movie, Lisa will continue to bombard her with the phone, "Everyone thinks this movie is very good, don't you think who's performance in it deserves an Oscar?" "
Lisa has helped many people get Oscar nominations and even win golden statuettes in the past through this method. John Erickson, a member of the Academy in his early years, said that Billy Bob Thornton could rely on "Switchblade" in 1997. Winning the Academy Award for Adapted Screenplay and the nomination for the Actor Award is all due to the "telephone bombing", "I began to think that "Switchblade" was a movie starring Stallone, I had never heard of Billy Bob Thornton before, but Miramax's team kept calling me and I voted for him when I finally saw it. "
Later, the college stipulated that public relations were not allowed to use "telephone bombing" again. But this cannot stop the "brainwashing" offensive of public relations. In 2013, when Weinstein Pictures competed for the award for "The Line of Happiness behind the Dark Clouds", it hired a public relations manager who served as a public relations manager for President Obama's campaign. Since the academy stipulates that members of the academy cannot be "harassed", the "Happiness Line Behind the Dark Clouds" team sent emails to major media, filled with all kinds of stories about how good Jennifer Lawrence is in the film and how likable she is in life. Content, through the media, brainwashing members of the academy...
Another way of "brainwashing" is to invite celebrities to host parties to entertain members of the academy and hold internal screenings to entertain media tycoons to promote how good their movies are and how great the actors are.
In 2011, when "The King's Speech" challenged "The Social Network", Fang, with the help of Lisa, found Ridley Scott, Jennifer Law Pez and Mick Jagger threw a big party, entertaining many stars to promote the movie, and also invited Murdoch, anchor Katie Korick and other personnel who have the right to speak in the media to watch the movie, and finally help "The King's Speech" won the Academy Award for Best Picture.
When competing for the black-and-white silent film "The Artist" in 2012, Weinstein Pictures even invited two of Charlie Chaplin's granddaughters to a party to entertain industry insiders and convey to the industry how good the film was.
Currently active in Hollywood's awards season for public relations, in addition to Lisa, there are 7 majors including Tony Angelotti, Melody Cronport, Karen Fred, Michelle Robertson, etc. In public relations, everyone has their own company. The Oscar is not so much a competition of filmmakers as it is the result of the "fighting" of these PR companies.
"Gong Dou" Experience: Filmmakers moved to Los Angeles to become a socialite.
Lisa previously revealed in an interview with "The Wrap" magazine that the biggest taboo in competing for awards is that filmmakers have high self-esteem and don't talk about how high-end their films are. It is necessary to show an amiable and humble side throughout the whole process, which will best win the favor of the members of the academy.
"Big Cousin" Jennifer Lawrence can become an Oscar actress at a young age. In addition to her good acting skills, her usual silly eldest sister's character is very good.
An earlier article by "The Vulture" revealed that Jennifer Lawrence's hilariousness, falls and even her skirt ruptured at the awards ceremony gave her a lovely impression.
At that time, Jessica Chastain of "Hunting Bin Laden" was also competing with Lawrence for the Oscar throne. Chastain, who was not inferior to her "big cousin" in both acting skills and appearance, was considered by the public relations community to lose the award. Because her speech when she received the Best Actress in a Drama Series at the Golden Globe Awards was too modest, she kept emphasizing that she had to endure for several years before finally standing on the podium. Just look at Christopher Plummer, who has worked in this industry for almost 50 years before he won an Oscar, how dare an actress in her 30s say she has worked hard for so many years on stage?"
In addition to showing his modesty, enthusiasm, and cuteness In addition to the other side, if a filmmaker wants to win the Oscar, the most important thing is to show the perfect cooperation with the public relations! For example, I moved to Los Angeles to live in Los Angeles during the public relations period, which is convenient for showing my face often.
In 2006, French actress Marion Cotillard, who was little known in Hollywood, finally won the Oscar for her French film "La Vie de la Rose". The No. 1 actress that year was actually Julie Christie, a veteran actress who played an Alzheimer's patient in "The Willows". The British actress, who had previously won two Oscar nominations, was determined not to participate in public relations activities and flew to Europe for vacation.
Marion Cotillard moved from France to a hotel in Los Angeles for two months, during which she could be seen beautifully at all awards ceremonies and parties, and she finally won the award.
In addition, Daniel Day-Lewis' performance in "Lincoln" the year before was considered good enough for him to win his third Best Actor Oscar, but he still moved to Los Angeles during awards season and attended various awards. Li showed his desire for the award and finally won the award successfully.
As for Oscar's eternal bead and director David Fincher, who has filmed "The Curious Case of Benjamin Button", "The Social Network" and "The Girl with the Dragon Tattoo" over the years, this year's popular "Gone Girl" continues to be ignored by the Oscars , which is also the result of the general popularity in the academy because of his lack of communication for awards all the year round.
"Gongdou" experience: strong opponent? Quietly throw dirty water on it!
If it is said that relying on one's own sales and hard work is a conscientious competition for awards, then no public relations will admit to the means they have done-splashing dirty water on opponents, which is regarded as the disgraceful side of the Oscar competition process. There are many victims, including Li An.
Ang Lee's "Brokeback Mountain" competed for the Best Picture Award in 2006, but in the end the best film award was given to "Crash", while Ang Lee won the Best Director Award for "Brokeback Mountain".
Academy member and screenwriter Eric Patterson published a book in 2008 revealing that Brokeback Mountain's best picture journey was ruined by two veteran filmmakers Tony Curtis and Ernst Bognier The two told the audience on Fox News: "We don't want to see this kind of gay cowboy story, I believe if Howard Hughes (the legendary movie tycoon), John Wayne (the most famous actor in American westerns) still If I were alive, I would definitely not watch this kind of movie." Eric Patterson believes that this kind of public opinion affected the result.
During the Oscar battle between "The Hurt Locker" and "Avatar" in 2010, both sides also made cheap moves. The producer of "The Hurt Locker", Nicholas Kadir, disregarded the risk of violations, and wrote a canvassing email to a large number of his friends in the industry, most of whom were members of the academy. The email wrote: "Our industry needs to give A small-budget independent film like The Hurt Locker is definitely not a blockbuster with billions of dollars at the global box office." The Hurt Locker then received a warning.
At the same time, the media has circulated a lot of reports about the untrue combat methods of the soldiers in "The Hurt Locker". Although the "Avatar" side did not admit that this was what they put forward, everyone with a discerning eye knew who was making waves.
Likewise, during last year's awards season, Woody Allen's ex-girlfriend Mia Farrow and her son Ronan Farrow resurfaced in the media that Woody Allen molested Mia Farrow years ago. My daughter, why did the old affairs that had been closed decades ago suddenly become violent?
That's because Woody Allen's "Blue Jasmine" was in the running for last year's Oscars. Ronan Farrow even called on the film's heroine, Cate Blanchett, to publicly boycott Woody Allen. Although Woody Allen was splashed with dirty water before the awards, Blanchett eventually Still an Oscar winner.
As for the Martin Luther King-themed film "Selma", which was also well-received this year, it is said that it was also seized by its opponents and finally only won two nominations for best picture and best original song. Making Ava Dejorie the first black female director to be nominated for a best director award ultimately didn't materialize.
Before the Oscar nominations were announced, the US CBS TV network program accused the film of inconsistency with historical facts. The film portrayed US President Lyndon Johnson as an anti-democrat who opposed Martin Luther King Jr. The CBS program invited a historian Play a recording of Lyndon Johnson and Martin Luther King Jr. showing how Lyndon supported Martin's civil rights movement.
Although "Selma" has always emphasized that this is a feature film and not a documentary, from the perspective of its Oscar journey, it obviously has a negative impact. Previously, Oscar-winning films such as "The Hurt Locker", "The Hunt for Bin Laden", "The Wolf of Wall Street", and "Fox Hunter" were accused of being inconsistent with the facts. How many are the secret arrows of the opponent's public relations.
How much does a PR Oscar cost? "Shakespeare in Love" cost 5 million!
Oscar PR expenses include sending CDs to members of the Academy, advertising in the media, throwing parties and watching movies for specific groups of people.
In 1999, in the case of "Shakespeare in Love" beating "Saving Private Ryan" to dominate the Oscars, it is said that Miramax Films spent 5 million US dollars for public relations alone. At that time, the industry public relations price was 250,000 for independent small films. US dollars, the average movie is 2 million US dollars, and the public relations fee of "Shakespeare in Love" is one and a half times higher than the average price. However, the New York Times reported that the film's box office and subsequent disc sales have grown significantly after winning the award, and the company's previous public relations expenses were well worth it.
An internal email from Sony Pictures leaked last year by hackers mentioned that Sony Pictures spent $4.2 million in Oscar PR for Tom Hanks' "Captain Phillips" in 2013. Shakespeare in Love was a little less, and in the end the film didn't even have a chance of earning an Oscar nomination for Tom Hanks.
******************************** I am the shy demarcation **************** ****************
This Oscar PR story can be read together with the film "Boom Drummer" and the best-selling book "Pulp Movie" that exposed the shortcomings of the independent film industry. Deconstruction of the dream of a star in the literary and art circles.
The truth is mostly ugly and cruel.
Do you think that after reading "The Theory of Everything", Hawking is a shy and warm man? In fact, during his student days, he loved to talk, to ridicule, and to be proud and defiant. His ex-wife said he sometimes looked like an old fascist military officer. He and his ex-wife didn't break up peacefully, but they had a big fight about it. Such a film that changes the character's character is called a "fact-based biographical film".
Do you think after watching "The Imitation Game" that Turing is a repressed gay tech nerd who can't stop thinking about his first love, so much so that he named the first artificial intelligence machine after his first love? In fact, Turing herself was a very sociable courtesan, and he was not obsessed with his sexual orientation. Back then in Cambridge, he came out of the closet when he saw someone he knew, but he never took the "closet" seriously. Although he will never forget his "Christopher", he did not name the first artificial intelligence machine he created "Christopher". Such a film that changes the character's character is called a "fact-based biographical film".
Do you think that after watching "The Burst Drummer", you find that the jazz circle is really "no madness, no life"? Full of revenge and fighting between teachers and students? You are right this time. In the jazz circle in New York, character is just an accessory of talent. As long as you are good enough, even if your character is bad, you will still be supported by thousands of people, and you will be the only one who is prosperous. And on this road, you have to push the person standing in your way off the cliff, or you will be the one who will never be saved.
Interestingly, all three films were nominated for the Best Picture Oscar in 2015. And according to the current situation, if the relatively "truth" "Boom Drummer" wants to upset the "Imitation Game", "The Theory of Everything" and other movies, it will need "ugly" public relations methods.
You see, "ugly" and "truth" always go together.
View more about Whiplash reviews
