"Star Wars" achieved $185 million in revenue, and it is characterized by the development of movie derivatives (such as character toys, commemorative Tee, posters, computer logo language etc.) and directly conceived, director Lucas was also the first person to actually take a systematic approach to planning the development of these products. Disney has developed some spin-offs over the last four decades that are larger than their film characters, but not to the extent that Lucas developed because he realized the new conditions of developing films during that period and how to do business in shopping malls The hall has established a systematic sales channel. In fact, it is his uniqueness that ensures that the box office of the film and the sales of its derivatives are concentrated in the same place (the commercial center). The size of a movie's "appeal" is directly related to its context, such as the creation of characters, we usually look at their appearance, or imagine them as characters in comic strips, or puppets. These dolls or figurines sold in shops near the commercial hall are very clumsy. From this point of view, the economic scale will not be directly related to the aesthetic content of the film. But to be sure, the hidden advertising effects of Star Wars drove spinoff sales. This model pioneered by Lucas has successfully achieved economic benefits, so many companies have followed suit and put film derivatives into the market, which has promoted the development of related industries such as film, record, clothing, and catering.
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