In the cheers that sounded at the same time as the audience, I remembered the famous saying in the film industry: "Once the legend becomes a fact, it is good to only report the legend."
However, I still want to talk about the facts.
I remember Shen Yin, the former editor-in-chief of "Entrepreneur" magazine, told a little story about the new generation of friends in China's Internet industry in his book "Common Sense in Business".
"He asked me: If a game is going to enter the market of 450,000 Foxconn workers, which spokesperson should I hire? I guess Jay Chou first, shaking my head, the target audience is the city, and guessing that Brother Chun is wrong, she only kills students And the young woman, angry and decided to guess the popular Fengjiao, but still despised! The correct answer is Phoenix Legend, as evidenced by the Baidu singer list. The candidate is Murong Xiaoxiao, who sings "Love Business". It is completely beyond my knowledge Scope, fortunately, I didn't guess Han Han."
Phoenix Legend and Murong Xiaoxiao are both standard grassroots. They created the so-called "Divine Comedy" with the help of CCTV's "Avenue of Stars" program and color bells and other channels respectively, which is in itself inspirational. legend. In fact, in my opinion, the legend of "Tai 囧" is no different from the legend of the Phoenix. First of all, it is inseparable from the three male protagonists: the grassroots Wang Baoqiang, Huang Bo, and a civilian Xu Zheng.
Actually, this is not a trade secret.
Feng Xiaogang has been the box office record holder for domestic films for many years. The actor who appears most in his films is Ge You, the movie star with almost the most civilian temperament in China. Similarly, why did China Mobile choose Ge You as its spokesperson? Also for this reason. The spokesperson for the dynamic zone that pursues fashion and advocates individuality is determined to be Jay Chou, and later several stars were added, but the spokesperson of Shenzhouxing, which faces the huge market of a wider floating population, is bound to be identified as Ge You, and no one has shaken it so far. China Mobile even turned the commercial into a movie and released "Fate Call Transfer" in 2007, and Ge You, who played a kind but never seen rural youth, became the biggest attraction of the movie.
Besides Ge You, there are Xu Zheng, Wang Baoqiang and Huang Bo after all. These three actors with almost the most civilian temperament in China today, no matter how successful and magical the roles they play in the film, are essentially the same as the people around us, or even ourselves.
Of course, strategically though, the mere grassroots positioning of the actors isn't enough to explain the film's success. In the film, you can see the shadows of "Three Treasures in Bollywood", "Date of Birth" and "Hangover", just like "Crazy Stone" successfully imitating "Two Smoking Guns", "Thailand" has a strong cottage flavor Adapted to the characteristics of our cottage in China, it also played a vital role in destroying the city and pulling out the village.
Since grassroots and cottages are magic weapons, why do so many large-scale productions that cost hundreds of millions do not do this?
I have no idea. But this is the case in business, and investment is no exception. Many people with very high IQs are just as amazing, out-of-the-box and unconventional in investing, but they ignore the basic laws and turn investing into a process of tirelessly destroying wealth using superb skills and modern tools. Even some so-called value investors are proud of discovering new and shocking results, but they ignore the white horse stocks with a margin of safety and very clear growth. Maybe they're not trying to achieve their investment goals, but to enjoy that money-burning feeling like shooting a big, bad movie with no future? God knows!
Liu Jianwei, a domestic expert on Buffett, was very pertinent when evaluating the difference between Soros and Buffett. The general idea is: From the experience of the two people, Soros’s investment career is very exciting. Not only did he block the British pound and Hong Kong dollar, but he even detonated the Asian financial crisis. , very boring, even boring, however, the investment performance of the two people is simply different.
As Hayek pointed out in the book "Deadly Pretence", human beings have their rational ability, but people often overestimate their own rational ability to act stubbornly and bring disaster. In China, this rational conceit is combined with an aesthetic that seeks big, fast, and strange, often resulting in all kinds of dazzling investment tragedies.
If it's understandable to say "I would rather cry in a BMW than laugh on a bicycle", then I would rather burn money in wonderful tossing than boring money, which is really too puzzling. As the line in Wang Baoqiang's movie said: "What constellation are you? Why is your personality so divided".
Having said that, let's go back to the movie itself. Although the evaluation of grassroots and shanzhai cannot be considered too high, there is still one thing I particularly appreciate about "Tai 囧" - that is, the whole movie is filled with that real state of division.
The division brought about by rational conceit is the norm. It is nothing more than the fact that the person who can study the oil bar is more divided than his partners, and they are more divided than those who can make scallion pancakes. Therefore, although Wang Baoqiang still has the dream of swimming with Fan Bingbing, he can only embrace Diaosi's failure and a happy life with a complete heart, while people who are more divided will be more successful, unbearable indifference and struggle.
The jokes, the farce, and the dysfunctional, neurotic morbid psychology of the protagonists—or they are the same thing in the first place, and the struggle between truth and lies, career and emotion, body and soul. The fate of people and this bizarre social reality reflect each other.
In fact, this movie that promotes the so-called success of giving up money and embracing happiness still needs to make a lot of money to show its success. Is this also a kind of division?
I happened to see the "National Health Report" released by the Chinese Academy of Sciences. In terms of national responsibility, China ranked second among the 100 sample countries, with the United States at the bottom. How divisive is it to make such a ranking while scrambling to send children to the United States and purchase milk powder from others?
However, this is the Chinese legend.
Americans have the American dream, China may only have legends.
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