The visual style of "White Snake: Origin" uses the artistic elements of Chinese painting, and through the expression of freehand, it adds a sense of ethereal and transparent vision to the picture. In the color selection of the picture, different color matching is used to show the characteristics of the characters and the background atmosphere of the story. The positive characters in the film are mostly expressed in bright and bright colors, while the negative characters are mostly cold dark colors. In the use of architectural colors, Snake Country is mainly dark green, showing a cold and evil atmosphere; Yongzhou City is warm, showing the rich life of the people; Baoqingfang shows its mystery through brilliant red . The film is very attentive in character modeling, and clearly expresses the character's characteristics and personality through the character's clothing and behavior.
In the visual performance, the color matching is well used, and the composition design is also ingenious and beautiful, drawing on the charm of traditional Chinese painting, showing the atmosphere of classical artistic conception. In the film, the unique blank expression method of Chinese traditional painting is used many times, which makes the composition of the picture more harmonious and exquisite. The blank part that is intentionally left also gives the audience space for imagination and visual extension of the picture. Through the combination and comparison of virtual and real, more The space level and the smart picture rhythm. On the basis of the original story, a reasonable and wonderful part of the imagination has been added, and the new film and television case created by the great old story has also brought a good luck to Guoman.
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