Strong is strong when the creative process is completely controllable

Yvette 2022-04-21 09:03:45

Despite my expectations, this movie still exceeded my expectations. I was shocked and relieved. There are actually animation teams in China who have gone through the complete creative process, presenting such an animated film whose creative level and production level have exceeded the standard line. And in terms of completion, it exceeds the famous "Big Fish and Begonia" and "The Return of the Great Sage", even a lot. For the first few works of Chasing Light, if you have a little aesthetic of animated films, you will know that his creative core is very divided. Although various elements of Chinese style are also used, just like many embarrassing songs in the ancient style circle, the elements are piled up too much and the creative core is pale. There is a strong sense of division between expression and thinking, and I just add all the elements that I think of, so it will give people a variety of senses of drama. But in this film, he followed the laws of film creation, and all elements were subject to a creative core for creation. The elements in this movie actually have many non-Chinese elements for reference. For example, the knight with bird feathers on his back is obviously based on the Polish winged cavalry, but I didn't play at all. Because in this worldview framework, it is quite normal for a national teacher with cranes as the basis of spells to drive bird-haired cavalry. This is actually a reminder to many of us who are creators of the so-called Chinese style. Creation is an organism, and it is not called the so-called Chinese style by holding the bagua robes bluntly piled up. The patterns on Tang brocades are mostly from Persia, and the musical instruments of the Tang people are mostly imported from the Western Regions. These are not "Chinese style" at all, but in the end, the Tang Dynasty used a very Chinese style, because the Tang people had their own creativity. Only with concepts and aesthetic ideas can we use the cutting of foreign elements from our hearts for our own use, so that "joking is not nonsense, and adaptation is not random editing". If you don't have your own creative ideas and creative logic, even if it is all Chinese elements, it can only be said to be foreign style. And this movie only has a complete creative concept that conforms to the laws of movie creation, in order to achieve this level of the entire story. All kinds of Chinese style elements are subordinated to a creative concept, so that people can feel organized. This is an extremely powerful and extremely extravagant ability, which actually means that the discarded creative elements and original materials are many times more than the creative elements that are presented, so that they can be carefully selected and arranged in an orderly manner. In the final analysis, creation is a typical process of accumulation, and it also has its own industrialization process.

Where is this ability strong? The strength is that he is reproducible. The shortcomings are justifiable, and the long ones are outstanding. As long as they invest money, they can definitely make another film that is not worse than this level, and even accumulate a little bit and gradually improve on the basis of the past. This is why the film industry can be called an industry, and it is also a cumulative creative project.

From my narrow perspective, there seems to be no other Chinese animation film production team with such capabilities. Due to the lack of resources in the production of the first part of "The Return of the Great Sage", there is a problem with the degree of completion. It is necessary to see how the second part is produced when the resources are sufficient to know whether their creative ability has crossed this line. The "Big Fish and Begonia" team should have not yet reached this threshold and need to continue to work hard in front of the door. But there are also problems with this movie, and some elements also give people a sense of stacking, such as the sudden underground palace driving. I know he wants to make an adult-oriented movie, but he can't be an adult-oriented movie for the sake of adulthood. Some people are waiting hard outside, and they are deep in the underground palace and trying to find a way out. No matter from the general reaction of the Chinese people or from the idea of ​​self-help, they cannot drive at this time. But the flaws do not hide the flaws, the whole movie is completely beyond the standard line and is extremely stunning. The propaganda department of chasing light should kill Jitian. This is obviously a movie with big potential, and it is a movie that is attractive to people outside the mainstream family carnival in the domestic animation market. He just needs to choose the right propaganda routine and choose the right propaganda crowd, it will never be what it is now. In fact, the propaganda routine is also very easy to determine. It is enough to copy the propaganda method of "Your Name" directly. From the perspective of domestic animation film promotion, they are the same film. Chasing Light is actually standing on the doorstep of their dreams. They have already explored the core area of ​​creation. As long as they don't die on this one, the next one will be a great success as long as they have a little publicity ability. Although Wang Wei's talent is limited, he has finally nurtured a team with core creative capabilities, which is a scarce resource worldwide. So I hope everyone can support, don't let them die on the eve of success.

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