I always thought that Feng Xiaogang must have his own creative model, that is not to write a script and then pull an advertisement, but to draw enough advertisements and then save a good script.
With such a creative model for the sake of customers, how can customers not be moved? Why wait for the ten rounds and eight rounds of the proposal meeting, he must have died on the spot and insisted on betrothing a large amount of silver to Director Feng.
Ah~~~ He is the most survivable filmmaker, and the most customer-oriented advertising person!
Although this is my completely unreliable guess, I still love the awesome Feng Director and the awesome CD Feng!
Advertising is tiring.
Director Feng has taken so many New Year's films in succession, and has a deep understanding.
So two years ago, he announced with practical actions that Feng Xiaogang had temporarily withdrawn from the advertising circle that made him so famous.
In that year, he made "The Banquet", a costume film, and there was not a single friendly advertisement in the film that lasted for more than two hours.
The audience cried, the clients cried, I cried too, where is our great Feng CD!
In 2007, Feng Dao still had no intention of returning to the advertising circle.
This year, there is "Assembly", a war film, and there is still not half of an advertisement in the expectation of more than 100 minutes, our dear advertisement.
The audience cried again, the clients cried again, and I cried again, and this time everyone cried very, very sadly.
(Recitation of the main melody poem) Feng CD ah Feng CD, come back, come back quickly (crescend), we miss you, miss you (crescend) ~~~~~~~~
Heroes, it's always unbearable loneliness.
Jordan has made a comeback, although it is not very honorable;
Lewinsky is about to make a comeback, does Obama want to be disgraced?
In this unfortunate year of 2008, our Feng CD finally came back!
As a double fan of Feng Dao and Feng CD, and a fever-level double fan, can it be called a twist?
Although the temperature of the fever is not as high as that of deep frying, my eagerness is no less than that.
As Director Feng's twist, I broke into the theater for the first time and admired Director Feng's first masterpiece, "If You Are the One," in the advertising circle with great reverence.
I have to admire that Feng CD has insight that goes straight to the bottom of his heart.
He knew we had waited too long for him, and at the beginning of the film he recited a long copy of "I have a dream" to us personally.
Feng CD's voice is calm, distant and experienced.
Finally, Feng CD said a powerful slogan: What is the most lacking in the 21st century? harmonious.
Feng CD is worthy of being Feng CD, and just after returning to the advertising circle, he has attracted the largest customer in China! It's all endorsement for Brother Hu!
I, tears welling up in my eyes...
I guess, when CD Feng made this film, he must have known that the audience would burst into tears when they saw this uplifting commercial.
So next he sent us a sultry advertisement to ease our emotions.
This fragrant advertisement is the ditch that opened the door for Fan Wei. Although the role is insignificant, Director Feng actually gave this ditch a lot of shots.
That's called a blood spurt, and it's almost bursting!
I know that this is not Feng CD's handwriting, it must be someone in the crew who got the benefits of this ditch, buried deep in the ditch and couldn't extricate themselves, forcing Director Feng to make this advertisement.
And Feng CD is not easy to bully.
It stands to reason that for the sake of customers, that is, for the sake of this ditch, it should be shaped into noble Pt jewelry, but here it is stunned that it has become a Chia Tai meat-eating chicken.
Alas, this client originally wanted to walk on the Avenue of Stars, but then he could only struggle on the long road to prostitution, Feng CD is really spicy!
Looking back, I found another masterpiece: XX whisky.
Feng CD shot the exquisite wine bottle very large, and the LOGO is also very clear. Of course, we know that the products in the advertisements of luxury goods are not small, which is not uncommon.
However, in a TVC work, there is no copywriting, no plot, or even screen switching, just the product is quietly placed there, as if it is a flat draft.
The picture didn't move for a while, as if it was frozen there.
Freeze!
Feng CD, ah Feng CD, you are indeed a great, awesome Feng CD!
It's set!
I remember that Professor Zhou Chuanji Zhou once interpreted the great French New Wave masterpiece "Four Hundred Downs".
The classic ending of "Four Hundred Blows" is to use freeze frame. Take Professor Zhou's words, freeze frame performance in time and space is that space is equal to zero and time is equal to infinity.
In "Four Hundred Downs", the little boy is left in an infinite time with no way out.
And Feng Dao's use of the fixed frame here is not to say that XX whisky will create an immortal brand legend in the infinite history?
The perfect combination of film art and advertising, Feng Dao Feng CD, next year's Cannes, whether it is the Palme d'Or or the Golden Lion, are all yours!
...
One after another wonderful advertisements appeared one after another, and my excitement could not be calmed down.
But the good times are always too short, and the subtitles come out in a blink of an eye, the lights are on, and people have boils on their buttocks - they can't sit still.
I was still sitting there, watching the subtitles scroll line by line, looking for the names of the advertisers, I said happily in my heart: Feng CD, I saw it, I saw it all!
Moved out of the theater reluctantly, in addition to being reluctant to part, the great Director Feng, the great CD Feng, you are still awesome!
I will always miss you!
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