I seldom watch domestic animation movies, and I should have seen no more than ten or so in my impression. Mainly, domestic animation movies have indeed not had any good works. Although the Pleasant Goat and the bears have come to report on time during the Chinese New Year in recent years, but To tell the truth, unless I have children or need to take children to see such a movie in the future, I will not want to watch it at all. Such movies have already positioned themselves from the beginning of production, and they are aimed at such a group of people, so most of the plots are low-minded and childish, and the production level is like that.
So this movie is relatively good. A company that makes games and CG animations has no problems at all in terms of production level. Add an American director and an American screenwriter, a better story, and then a movie will be much better than those domestic animated movies.
There has not been much development in domestic animated films. In fact, the most important factor is capital. There is a lot of capital and a lot of hot money in the society, but the essence of businessmen is to make money, not to do public welfare. Even if someone wants to do public welfare, he really earns money, and he will do it if he thinks it can. Otherwise, it is called volunteering for the poor to do public welfare. action. Animated films are expensive projects, time-consuming and labor-intensive, and the prospect of short-term returns is unknown. For example, the previous hit "The Return of the Great Sage" was said to have invested 100 million yuan, and it took a year to make it. It was not very popular at the beginning, and then a lot of tap water became hot. But if you look back and think about it, what would have happened if this animation hadn't caught on. An investment of 100 million yuan, if this 100 million yuan is put in the bank, will yield a year's income, and there is no risk. The first premise for businessmen to invest is to make more money and make returns faster. This society is changing rapidly. Today, real estate is on fire, everyone invests in real estate, and then the house is hyped up. Tomorrow, VR will become popular, and artificial intelligence robots will become popular. Everyone is investing in these again, and doing animation is a costly project. First of all, it needs to raise a group of technical talents, and it takes a lot of time and energy. Slow work and meticulous work, too many businessmen are unwilling to spend too much time on investment projects, and the income is still unknown, so if you want to do well in animation in China, you not only need to have ideals, but also work on an empty stomach.
Having said so much, in fact, seeing this movie appear, there is still hope for domestic animated films. Now China has no shortage of talents for animation and no shortage of investors, but there is no shortage of good storytelling. people.
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