Let us briefly review a few key words: restoration, truth, epic, expert, he doesn't understand movies, brick home, fabrication, plain -
when I was planning to make the movie "Confucius", I first said that Confucius would show martial arts and bed scenes. etc., caused a public outcry, and many Confucian societies and academic organizations jointly sent a letter to the crew in shock, demanding respect for the cultural image of Confucius. The crew also made a promise, and Hu Mei said to the media: We want to restore a real Confucius. The movie was hyped when casting actors, and many domestic big names were taken out and dipped in a hot pot in the air and then thrown back. Then there was the story that Hu Mei made a special trip to Hong Kong to see Chow Yun-fat. Chow Yun-fat said that he had never read The Analects, and the media was questioned and worried. Hu Mei explained that not having read the Analects did not prove that he would not play Confucius. Yes: the actor is the mud in the hands of the director, what the director makes is what the director can do. As for whether Chow Yun-fat can play Confucius, no one cares about whether or not Chow Yun-fat can play Confucius.
After a period of time, there was a show, such as inviting 93-year-old Kong Demao, a descendant of Confucius, to visit the class, and tricking the old lady to write the title of the film, but it was not the title at the time, only that the old man presented calligraphy to the crew. . In this way, the information that is authentically recognized by Confucius' bloodline is released to the society, which also means that Hu Mei is still insisting on "reducing the real Confucius".
Putting on a film that looks like the ancients - why do you say "suspected to be the ancients"? Because the ancients that appear in the movies are no longer the real ancients, but the ancients that they imagined to be visually recognized by today's audience, so it is accurate to say is suspected. This kind of film, which looks like an ancient costume, calls itself an "epic blockbuster". I want to ask; how many Chinese audiences are still reading epics today? Does anyone know what an epic is? The "epic blockbuster" and the now rebellious "Confucius" also calls itself an epic. I want to ask Chen Kaige, John Wu (Yusen) and Hu Mei, have you ever read an epic? Can you clarify what an epic is? A film that can cost money and spend a lot of money? Why isn’t it called a “money-making blockbuster”? If you don’t understand epic and say your movie is an epic blockbuster, is it suspected of fraud? However, I humbly asked myself: how do you know They don't know epic? I can't answer. But I think from Hu Mei's scolding counterattack to the scholar Bao Pengshan for pointing out the mistakes and absurdity of "Confucius", she should be like me. , only to see that she was tortured by "making money" and anxious to recoup her investment. Basically, let the above three bad films come alive, I think there is another word "epic" in Chinese Chinese, which declares death. The word "epic" has become a sensitive word. In the future, any film titled "epic blockbuster" will prove that this film is as Han Han said: it can be completely erased.
Lei Ren screenwriter Chen Han has said many times that they constantly consulted experts in the process of screenwriting, and won the approval and approval of experts. I don’t know which experts they hired? Who has the final say if they are not experts? Those who support them are experts, and those who don’t support them are experts? Experts like Bao Pengshan were originally invited by them to have a sneak peek and publish film marketing. Unexpectedly, Bao Pengshan told the truth and pointed out the errors of the film that were unconventional and unreasonable - Bao Pengshan did not care about the "restored truth" promised by Hu Mei at the beginning, and only criticized from the perspective of common sense and reason. As a result, the production crew, who were dedicated to promoting marketing, violently counterattacked Bao Pengshan, scolding Bao Pengshan for his nerve problems, "This expert does not understand movies, he is a brick house, right? A brick of bricks." Another screenwriter He Yanjiang used extremely impetuous and rude words in the Bao Pengshan wrote a long message on his blog, scolding Bao not only because of his nerves. The long message scolding Bao was a blog post that was posted on He Yanjiang's own blog, but he deleted it soon after. Some people thought that his scolding was too low-level and would cause negative effects, so he deleted it. But the long message he left in Bao Pengshan's blog cannot be deleted. This message allows people to see the true level and true goals of this team that claims to be dedicating "epic" to the audience.
In the face of the unconventional and unreasonable nature of the film, the writers and directors fought back and spoke up, no longer saying a word about "restore the truth", and they all spoke as "understood the film": the film is allowed to be fabricated, if you want the truth, you should Discuss with historians. Are "restore the truth" and "allow fabrication" the same thing? What does it mean to cut a radish at both ends?
To describe the box office failure as a mediocre box office, this is the "recharge-style use" of Chinese by the crew of "Confucius", and it is a classic "blunt speech". Failure is plain, and "defeat" is understood as "ping" -- those with the word "ping" in their names should pay attention: people who meet the crew of "Confucius" in the future should hurry to avoid them calling you Names, such as the names of famous people: Xu Xiaoping is called Xu Xiaobai, Sima Pingbang is called Sima Baibang, Han Sanping is called Han Sanbai... Also, "governing the country and the world" read "governing the country and defeating the world"?
The market of "Confucius" Marketing methods are worthy of study by sociologists. This is a typical case of money manipulating the media and buying websites, and it is an "epic case". Dissecting this typical failure case reveals many problems, not just the film.
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