"Mystery Nest" is a Sino-US co-production. There are many Sino-US co-productions, Zhang Yimou's "The Great Wall" should be the most typical one. "The Great Wall" adopts the model of foreign capital and domestic talent. However, the foreign producer-centered system, even Zhang Yimou, lacks control over the film. The result can only be said to be unsatisfactory, and it is not pleasing to both China and the United States.
Different from Hollywood's investment in "The Great Wall", this time it was led by Chinese capital and hired foreign producers (Li Bingbing also served as one of the film's producers), and Hollywood only sent a third-rate special effects artist to be the director. However, it also ended in failure.
From a personal point of view, the Chinese film that Chinese film people are longing for takes the Hollywood road. In fact, from the perspective of content and capital operation, it is destined to be impossible to achieve.
Judging from the content, the film's rottenness is a failed commodity. Obviously, the movie wants to mimic the model of Hollywood disaster films, because one of the American producers hired is Gary Hamilton, who is the producer of "Shark Mouth Escape". But Hollywood disaster films are backed by a universal value. Whether it is "Jaws", "Titanic" or "The Day After Tomorrow", they are all based on the real emotions of human beings, while "The Great Wall" and "Mystery Nest" both try to win with visual effects, which is bullying China The audience has not seen the market?
The stories of "The Great Wall" and "Mystery Nest" have a common problem, that is, there is no type of support. This type can also be understood as IP to some extent, which is to find a common context. "Star Wars" and "A Song of Ice and Fire" are actually the deformation of the Greco-Roman mythological genealogy and the combination of Shakespeare's family and family relationships. Western audiences are quick to capture and embrace this worldview.
As for the gluttonous and cranes, bears, and eagles in "The Great Wall", not to mention foreigners are confused, even the Chinese themselves can't accept them - these high concepts are not like the four great classics, and they are not integrated into our blood. The spider setting in "Mystery Nest" is not the Miao Gu or the spider spirit in Journey to the West that Chinese audiences are familiar with, but the "Flock of Birds" commonly used in the West, that is, the revenge of animals against the human world.
The four dissimilar stories will inevitably lead to the loss of the audience.
From the perspective of capital, "Mystery Nest" relies on a large amount of Chinese capital, and Li Bingbing himself also participated in the producer level. In theory, our mastery of control is still very good. However, the movie still sucks. The reason is also very simple. Our study of the Hollywood model only stays on the surface.
The Hollywood industry is divided into global products and domestic products. Most of the products produced by the six giants are global products, requiring political correctness, cultural health, and exporting their own values; domestic products are mainly American TV dramas, and the xiaoliba people have reached the extreme, similar to "Shameless" A TV series that examines America regardless of class, race, or gender. With a clear division of labor, a hundred flowers can bloom.
Most of China’s capital interventions so far have relied on Internet companies, big data analysis to decide what to shoot, and special effects to endorse movies. Therefore, what is produced must be a bunch of defective products on the assembly line. It is neither a global commodity - it does not have its own world view, nor is it a domestic product - there is no Chinese thing (it is said that the ancient emperors in it are all well-lit. teachers do not give).
China now invests a lot of capital in film and television, but I hope the bigwigs will have a good time, and don't invest in some bad movies.
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