The rise of domestic commercial films still depends on the industrial system

Elza 2022-11-25 18:32:18

Every July is the domestic film protection month, and it has always been a tooth-biting film waste month. Until this year, the situation has finally changed. The two domestic films "Monster Hunt" and "The Return of the Great Sage" have both achieved good word-of-mouth box office harvests.

Where is the good reputation? The plot of "Monster Hunt" can only be said not to treat the audience as mentally handicapped. It doesn't matter, the plot of many Hollywood blockbusters is just that. James Cameron said, I have so many visual elements to present that the plot is too complicated for the audience to accept. "Monster Hunt" is valuable because it uses a mature industrial system, such as special effects and industrial light and magic. Although the shape of the created monster is a bit westernized, the evil dragon is obviously escaped from "How to Train Your Dragon", and the little monster king is also a little cute for the sake of being cute, but the overall look and feel is still good, Zeng Zhiwei, Wu Junru, and the demon queen. All very lively and full of joy. The film also boldly adopts the songs and dances that are often seen in Hollywood animations. I feel quite good. Although the lyrics are average, the joy is also pleasant, which reduces the evil feeling of monsters and brings a comedy atmosphere.

After watching so many Shrek and General Mobilization, and seeing the monsters with industrial light and magic genes matched with our familiar and friendly cultural themes, although there is still a gap in the production level of the plot, I am still quite gratified. The pull of cultural identity is sometimes really strong. Although it's a comedy, the actors didn't pretend to be crazy, at least they knew what they were doing. The jokes are also passable, and there is no such vulgar ticklish feeling like Thai 囧.

Therefore, for mainstream commercial domestic films to rise, plot creativity and other things are secondary, and we still have to start from the industrial system. A finer division of labor, allowing more professional people to handle the details in all aspects, can avoid the complete collapse of "The Taoist Down the Mountain".

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