In 2018, for the first time, we became the movie ticket warehouse with the second highest box office performance in the global market. Since 2002, the Chinese film industry has grown at an annual rate of about 30%. In just 16 years, the annual box office of Chinese movies has been less than 1 billion. It surged to 60 billion, and after the epidemic last year, China will become the movie ticket warehouse with the highest box office performance in the global market before the end of this year.
To please China will become an overall policy for Disney and even Hollywood as a whole.
Last month, the American Academy of Motion Picture Arts and Sciences recently announced new rules for the Oscars. Starting in 2024, the film cast and crew members must have minorities or women, otherwise the film will not be eligible. Sign up, they claim that the purpose of this rule is to increase the diversity of the Oscars.
This is political correctness.
Therefore, pleasing to minorities will also become another overall policy of Hollywood. Asians are already the second largest minority group in the United States and even Europe after Africans. Previously, most American movies were pleasing to blacks, so the Asian field It is quite an undeveloped plot.
So the question is: how to find a balance between these two points? The reason for finding a balance between China and Asians is that 40% of the Asian groups are Chinese, but the lifestyles, life philosophy, and even beliefs of Chinese and Chinese are somewhat different.
The cake is right in front of my eyes, how can I eat it?
As the world's largest film company, Disney took the first bite under the watchful eyes of the world.
As a result, we all know that "Mulan" and "Shang Qi" have blown up Disney's teeth; they only flattered some Chinese Americans, and were not loved by other Asians at all. In the end, they were almost blacked out by China.
The other five major companies also did not ask for a bargain. For example, Warner's "Wonder Woman 1984" was released in North America a week earlier in China, but its revenue was 78% lower than the first.
But will Hollywood give up? The answer is this "Legend of the Dragon"; in full view, Disney, a century-old giant, once again took a second bite as a pioneer.
Although the movie hasn't been released yet, I think Disney made the right bet this time.
That is not to stick to China and Chinese descent, but to find a balance between the entire Asia and all Asians.
First of all, it is aimed at some people in China. This movie is about Southeast Asian affairs and does not involve Chinese affairs. Even if there are some Chinese elements, such as: dragon; everyone can say that this is influenced by Chinese culture, it is a subculture; in a word Words: You can seal their mouths!
Secondly, for the rest of the Chinese audience, no one (that is, some of the people I mentioned above) has to say that a piece of honey is shit, which makes people afraid to speak.
In East Asia, if Japan, South Korea, and China are removed, the rest are Southeast Asian countries, and Indonesia alone has nearly 300 million.
Finally, for the Asian community, although nearly 40% are of Chinese descent, excluding Japanese and Korean descent, Southeast Asian descent also accounted for more than 30%, so this victory is basically locked, and as long as the movie plot is good, I believe that the remaining Asian groups will also join in.
I sincerely hope that this movie can be sold in the world, and I hope that Disney and other Hollywood companies can see how to get along with Chinese audiences.
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