After finishing this video, my first thought is a stun that I've known so many Logos without any awareness. I have to say nowadays the marketing is so powerful and successful! There are so many companies, institutions, unions using logos instead of just names. These logos can be well designed and convey an accurate information about the products or service to public. When mention about some company, people think of the logo first. According to this allusive video, is this power true?
Gourmet Food VS Fast Food
As we can see in this video, battle between Gourmet Food(Michelin) and Fast Food(McDonald's) is the main line of this story. Business battle can be as cruel as a real one.
McDonald's "killed" some companies passing by, and Michelin accidental injure some innocent "citizen". McDonald's is so "fast" that nobody can catch him which makes him so pride. He laughs at Enron and K-mart but finally fall down in front of Weightwatchers.
My interpretation: Michelin focuses on the Gourmet Food and give stars to these good restaurants, but McDonald's as a representative of Fast Food comes in and soon takes over the stomaches of customers which leads lot's of companies close down. McDonald's is doing so well in his business. During this time, even Enron and K-mart close down because financial fraud and low-cost competitors respectively.
McDonald's stands for companies which produce low-cost shoddies. They are so popular in the world and make traditional companies like K-mart become a "Loser". Some companies don't take their business as serious things and for their own good they cheat for profit like Enron. But time goes on, McDonald's can not always be the "King", new generation and more competitive companies are coming, like Weightwatchers which is taking the market share of McDonald's.
This is the business battle which has a more and more cruel and immoral trend.
Petrol-controlled Economy
At the end of this video, the earth quack (because of petrol) destroys every brand.
My interpretation: These Logos(Nowadays Companies) are based on the petrol-controlled economy. As the petrol price going up, no company will survive.
Inanity of Logos
So as for the power of Logos, yes, it rules all the thoughts of us about products and service. But basically, Logos is in inanity and have no power to rule the world.
Sup de Co, Montpellier
Joe
2010-12-03
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