Logorama / The World of Trademarks Comments
Hint : Key plot reveal
The creepy thing about this movie is that
it made me realize that we were programmed by default With so many trademark cues
Bentley 's wings gracefully fly over the sea, msn butterflies flutter
, American-style cities are full of hotels and restaurants of different grades to suit your appetite and silver bags The
12-lane wide road is full of traffic
and Too many hints and stereotypes:
Michelin-like fat uncle
gansta-talk with multiple layers of fat;
pay half the money;
"a big cup" over a bucket of chicken and fries, alluding to the American lower class,
so they are Police
Democracy donkeys and republican elephants are displayed in zoos
Bic (France) bears a gun and acts as
a police officer The naive haribo man (Germany) shines a light on the outdated MGM lion Ass Uncle
McDonald's gloating over the Enron logo and saying loser (loser), when he met K-Mart, he scolded white-trash (white trash), but then tripped over the falling weight-loser (diet fast food) logo Into the crack, the IBM empire also collapsed. At the
end , it fades out
. Pepsi's sub-line trademarks such as Lay's Potato Chips and Dole Juice are like satellites around the Pepsi planet. A well-ordered business
system is a victory for designers, rational. annihilation
Trademarks transform everything we know into exaggerated symbols
, forming a world of bright colors and plenty of choices.
Our endless pursuit of the ideal life in advertising turns out to be just an illusion created.
We are constantly being designed and sold. And enjoy it.
This is the power of marketing.
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