McDonald's

Nelle 2022-03-26 09:01:05

What touched me was that at the age of 52, Ray Clark insisted on his ambition and built his own business kingdom. What I don't know is, "Your face is very familiar, have we met?" "No, I don't remember we met" "I remember, you are the one who sells paper cups" "I remember, You are the one who sells the folding table" "I remember, you are the one who sells the five-axis mixer" "Ray, you have earned the house and everything we have now through your hard work, why can't you? Let go and live a peaceful life?" Persistence, nothing beats it, believe in the power of perseverance, and you will be closer to success. In this case, Clark seems to be regarded as chicken soup, but he still chooses to keep listening, keep looking forward, and walk staggeringly forward. Perhaps, many people will regret the dismal end of the McDonald brothers. Perhaps, many people will feel disdain for Lei's practice of divorce and marriage. But, the truth is, "Why, they are so afraid of ambition, afraid of dreams? Yes, I think so too"

"From the first time I saw it, I knew I had to have it."

Clark's story is intoxicating and inspiring.

"You said, chain store, I have already tried it, but, in fact, it is not satisfactory"

"It's a concept"

McDonald's, what we do is, real estate. It belongs to me alone, our brand, our American dream.

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Extended Reading

The Founder quotes

  • Dick McDonald: I just have to ask you one thing. Something I've never understood.

    Ray Kroc: Alright.

    Dick McDonald: That day we met, when we gave you the tour...

    Ray Kroc: Uh huh. What about it?

    Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...

    Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.

    Dick McDonald: How do you know?

    Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?

    Dick McDonald: And?

    Ray Kroc: How many of them succeeded?

    Dick McDonald: Lots of people started restaurants.

    Ray Kroc: As big as McDonald's?

    Dick McDonald: Of course not.

    Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.

    Dick McDonald: Which is?

    Ray Kroc: Even you don't know what it is.

    Dick McDonald: Enlighten me.

    Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.

    Dick McDonald: That's clearly not the case.

    Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.

    Dick McDonald: So if you can't beat'em, buy'em.

    Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.

    Dick McDonald: You don't have it.

    Ray Kroc: You sure about that?

    Ray Kroc: Bye Dick.

  • Ray Kroc: Look, if you don't wanna make a profit, that's fine.But don't stop the rest of us.

    Dick McDonald: Us?

    Ray Kroc: Us, as in everyone but you.

    Dick McDonald: Who did you send them to?

    Ray Kroc: Everyone but you.

    Dick McDonald: You have no right. You are to stop this instant, is that clear?

    Ray Kroc: Nah...

    Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.

    Ray Kroc: I am through taking marching orders from you... You and your endless parade of NO's. Constantly cowering in the face of progress.

    Dick McDonald: If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.

    Ray Kroc: I have a far greater understanding of McDonald's than you two yokles.

    Dick McDonald: What? You will do as we say.

    Ray Kroc: Nope.

    Dick McDonald: You have a contract!

    Ray Kroc: You know, contracts are like hearts... they're made to be broken.