The film tells the story of the milkshake mixer salesman Ray Kroc who won the franchise of McDonald's in 1954 after he met the McDonald's brothers who ran hamburger fast food and built it into the world's largest fast food kingdom.
The description of the film is relatively neutral, neither praise nor criticism. Objectively tells the history of McDonald's fortune. The McDonald brothers and the Crockers have different marketing philosophies. McDonald's brothers advocate an innovative business model, with a high-speed system and superior product quality. Crocker, on the other hand, values the concept and is committed to the creation of the brand. By the standards of commercial success, Crocker was a clear winner.
At the beginning and end of the film, the words are repeated over and over again: "There is nothing in the world that can replace persistence. Talent cannot, we often see talented people who fail. Genius cannot, and genius who cannot achieve goals has long been a cliché. Education can't, the world is full of highly educated fools. Perseverance and determination are all strengths." This passage seems to form the gist of the film. It's good, but I still don't think it's comprehensive. Persistence is just a process of behavior and character motivation. Why does he insist? How to make him grit his teeth and persevere in the most difficult times? There should be a deeper factor that contributes to persistence and success.
A few years ago I heard a business lecture, a speech by a well-known expert. He said: "As a businessman, the most important factor is the love of money." This really hit the spot.
Money worship is the source of all motivation for the Crockers. For the sake of money, he can persevere, endure hardship, do not want parents, and betray his faith. Faith in money is far more than faith in God. As Crocker said, "If my competitor falls into the water, I'll walk over and put a hose in his mouth. Can you guys do that?" The McDonald brothers said, "I can't, this It's not what I want to do either." Crocker replied, "That's why you only have one store, and I have 16,000 all over the world." This is the character of Crocker, the business tycoon and the McDonald's brothers. fundamental difference.
It stands to reason that the most moral code that should be observed in the market is credibility. Crocker, however, dismissed it. Crocker's crazy expansion has repeatedly violated the business purpose of the McDonald's brothers and violated their original contract. Crocker said, "You know, a contract is like a heart, and it exists for the day when the heart is broken." The McDonald brothers were hospitalized for Crocker's shameless gas disease, and Crocker even held flowers to offer condolences. Such a hypocritical face.
For Kroc, the frantic pursuit of money may not be for the improvement of material life, but to enjoy the process of maximizing profits. Enjoy the feeling of sitting on a sack and counting money. Enjoy the prestige of a local tyrant with hundreds of millions of assets.
Maybe I'm not qualified to do a moral judgment on Crocker's actions. Moreover, the traditional moral concept has changed a lot today. People no longer need that veil of tenderness. People are more advocating the concept of becoming king, and worship each and every capital tycoon. What matters is the goal, not the means. And all I can do is "the old man sit quietly and watch". Seeing him rise from a tall building, seeing him feasting on guests, seeing his building collapse. A whole sour grape. My mind is dark enough.
No matter who is right or wrong, Crocker has built a restaurant kingdom after all. He pays attention to brand, quality, operation management, and land transfer control. Inherited the high-speed system of the McDonald brothers. In fact, it is a continuation of the Taylor system popular in the United States in the 1930s, treating employees as machines, holding stopwatches to increase productivity. The core part, as Crocker said, created a concept that McDonald's has nothing to do with rich and poor, white-collar and blue-collar workers. Entering McDonald's is a modern person. Chew fries for half an hour of the American Dream.
A few years ago, I took my children to the streets and asked them what they wanted to eat? They all said in unison: "M". Usually take them to eat. I thought about whether it was delicious or not, at least it was clean and hygienic. Later, my son went to McDonald's to work in his spare time for a few months, and he never mentioned M again when he came back. I am very disappointed.
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