Throughout this article, I would like to specifically analyze it through the following five specific questions. One: Why do it? Answering this question requires explaining Ray's personal circumstances. The family has a house, a car, and a wife with different aspirations. Early to get all now by selling various items. But people get tired too, don't they? Moreover, the so-called life partner doesn't understand himself at all, and only puts on a bad face. Then, the only thing that can soothe the soul is a passionate speech! "How to succeed? Education can't do it, there are too many useless college students in society. Genius can't do it, how many geniuses have been buried in history? What can do is the firmness and tenacity of one person!" The contact with the rich world makes the desire for success slowly germinate in Lei's heart! So, for someone so demanding of success, would he stop and enjoy the comfort? No, he'll jump at the chance, he's a visionary who's always ready and looking everywhere! Therefore, after going to the McDonald's brother's store and seeing their backstage assembly line, a fire ignited in his heart, a fire that could not be extinguished. What he saw was a revolution in the catering industry at that time! Two: So how did he succeed? 1. A new fast food model invented by the McDonald brothers was ahead of that time. 2. Every dish sold has strict requirements. 3. The subsequent success cannot ignore the crazy output of Lei in the early stage. 4. McDonald's is a hilarious name that attracts or retains guests, which was also mentioned in the chat between Ray and the McDonald brothers at the end of the film. 5. Lei pays great attention to the service attitude of each waiter. 6. Lei's job recruitment standards have no limitations. Secondly, he is willing to discover the value of each person and put the right person in a suitable position just like a senior HR. 7. When dealing with the relationship between the franchise store and the company itself, I understand the opinions of others, buy the land first and then rent it out, so that the company can better control the quality of the franchise store and manage it effectively. 8. Because of buying a lot of land, McDonald's is no longer just a fast food model, but also a powerful real estate company. Three: As the McDonald brothers asked Lei later, so many people have seen their process, why did Lei succeed? Actually, I am sure of one thing. There must be many people who have seen the dining model of the McDonald's brothers and have a fire in their hearts like Ray at that time. But the flames did not stand the test of reality. Troubles come one after another, which inevitably leads to the mentality of giving up. So how did Ray succeed? As you can see throughout the movie, Ray has many special qualities. It is these invaluable qualities that lead him to success step by step. Four: But here How many difficulties have you experienced in the process of success? 1. Convince the McDonald brothers to expand. This revolution is the first challenge. In order to persuade success, Lei can also be described as three visits to the hut. 2, the funding problem. The initial cost of Lei is simply not enough to expand. Then he didn't miss any opportunity to find a partner, and even mortgaged his house to the bank, which can be described as crazy output for expansion. 3, staff problems. Ray found it difficult for different employees in different places to do things under the standard. So Lei began to assign tasks without any threshold and only looked at ability and application, and later several people also achieved their own lives. 4. The issue of capital return. After operating for a period of time, all aspects have developed in an orderly manner, but when checking out, they found that they could not make ends meet. On the one hand, for the agreement signed with the McDonald brothers at first, the McDonald brothers charged too many percentage points, which made it difficult for Ray to expand his career, which was also the main reason why Ray had to make the McDonald brothers give up the right to operate. On the other hand, Lei originally chose a wrong franchise system. He accidentally met a banker at the bank. After the banker conducted a series of analysis, McDonald's turned to the model of buying land and then leasing it to franchise stores in various regions. It can better recover funds, and can effectively control the product quality of franchise stores to ensure the quality of McDonald's main store. 5, the right to speak. Because the agreement signed with the McDonald brothers at the beginning was too restrictive, what Ray wanted to do later would be restrained by the McDonald brothers. For example, the introduction of powdered milkshakes is evident. The best solution is to cut off the cooperation and seize the right to operate. From this, I also realized that it is not that all the way people can't do the same thing at all. Five: How to evaluate Ray Kroc? 1. The business sense of smell and its keenness are a rare kind of genius. He was so excited to see a brand new milkshake blender, just as he saw the McDonald's brothers. 2. The execution is very strong, and you can do whatever you want, and it is never ambiguous to say that you do it. The portrayal in the film after the signing of the contract is also very inspiring. 3. Ambitious, Lei is not a person who is willing to be mediocre in his life. As long as he is in this world, he will want to climb to a higher peak. 4, Dare to think, dare to act, without fear at all. For this quality of Lei, in fact, the McDonald brothers are a particularly good comparison. The McDonald brothers had a grand blueprint for their business expansion, even if the store design was implemented in a new store. But the McDonald brothers, who dare to think and do not dare to do it, are not only timid as mice, but also restricted by the traditional thinking. But Lei is different, he is vigorous and resolute, not influenced by traditional thinking at all. 5. Choose wisely, listen to the opinions of others, rather than stick to your own. Just like in the film, accepting the banker's proposal to buy land first and then lease it to the franchise store is also like listening to the second wife's opinion to introduce powder milkshakes. These are all conducive to the development of his business. 6. Love and hate are clear. Regarding the matter with my ex-wife, I also think that they are not the same person at all, and being together is only a matter of increasing troubles. And for the second lady, that's the real soul mate. If everyone is outraged that Ray dumped his ex-wife and married someone else, I don't think it's necessary. Because this is precisely the expression of his love and hate. 7. Neuroticism, no one is perfect, a person cannot be full of advantages, Lei is indeed a little neurotic, but this has touched the progress of the enterprise. 8. Firmness and tenacity, just like the chicken blood that Lei gave himself in the early stage, Lei knows what he wants and pursues his goal very firmly. And no matter what difficulties he went through, he was never hit, which was clearly seen not only in the entrepreneurial stage, but also in the previous sales stage. No matter how many times he was rejected, he always had the same enthusiasm. Firmness and tenacity, just like the chicken blood that Lei gave himself in the early stage, Lei knew what he wanted and pursued his goal very firmly. And no matter what difficulties he went through, he was never hit, which was clearly seen not only in the entrepreneurial stage, but also in the previous sales stage. No matter how many times he was rejected, he always had the same enthusiasm. Firmness and tenacity, just like the chicken blood that Lei gave himself in the early stage, Lei knew what he wanted and pursued his goal very firmly. And no matter what difficulties he went through, he was never hit, which was clearly seen not only in the entrepreneurial stage, but also in the previous sales stage. No matter how many times he was rejected, he always had the same enthusiasm.
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