Big M Symphony

Rowan 2022-03-25 09:01:08

The story of McDonald's "founder" Ray Kroc explains the past life of McDonald's. The film's expression is relatively old-fashioned, and the entire successful process is outlined through a flat and straightforward narrative.

Focusing on a bright style, the first half is like an orderly symphony, with a slow and vibrant rhythm. The scene of the McDonald brothers and the others practicing and drawing blueprints on the tennis court was particularly impressive. It was humorous and exciting at the same time.

However, "the good times don't last long", and Ray Kroc's "wolf nature" in the second half will make people feel a little uncomfortable. As a relatively objective biographical film, there are inspirational elements, just like the speech on the vinyl record in the film - persistence, but also the vigilance and unscrupulous cruelty in the commercial war, which staged a collision of ingenuity and ambition.

"The Great Entrepreneur" can be said alongside another biopic, "The Social Network." The two films are both real-life biographies, two corporate founders, McDonald's vs. Facebook, late bloomers vs. youthful aspirations.

The style of the two is very different, the latter has a jumpy narrative rhythm and a cold texture. The dense amount of information is presented through high-speed editing and high-speed dialogue, and the story is thicker.

Unlike the former, which gradually moves towards "blackening", the latter continues the dark style of David Fincher and always walks on the black-bellied route. It's just that at the end of the film, it is also made up in the form of text narrative, so that people can taste it by themselves.

Weibo ID: Line Drawing Self Talk

View more about The Founder reviews

Extended Reading

The Founder quotes

  • Dick McDonald: I just have to ask you one thing. Something I've never understood.

    Ray Kroc: Alright.

    Dick McDonald: That day we met, when we gave you the tour...

    Ray Kroc: Uh huh. What about it?

    Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...

    Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.

    Dick McDonald: How do you know?

    Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?

    Dick McDonald: And?

    Ray Kroc: How many of them succeeded?

    Dick McDonald: Lots of people started restaurants.

    Ray Kroc: As big as McDonald's?

    Dick McDonald: Of course not.

    Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.

    Dick McDonald: Which is?

    Ray Kroc: Even you don't know what it is.

    Dick McDonald: Enlighten me.

    Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.

    Dick McDonald: That's clearly not the case.

    Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.

    Dick McDonald: So if you can't beat'em, buy'em.

    Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.

    Dick McDonald: You don't have it.

    Ray Kroc: You sure about that?

    Ray Kroc: Bye Dick.

  • Ray Kroc: Look, if you don't wanna make a profit, that's fine.But don't stop the rest of us.

    Dick McDonald: Us?

    Ray Kroc: Us, as in everyone but you.

    Dick McDonald: Who did you send them to?

    Ray Kroc: Everyone but you.

    Dick McDonald: You have no right. You are to stop this instant, is that clear?

    Ray Kroc: Nah...

    Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.

    Ray Kroc: I am through taking marching orders from you... You and your endless parade of NO's. Constantly cowering in the face of progress.

    Dick McDonald: If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.

    Ray Kroc: I have a far greater understanding of McDonald's than you two yokles.

    Dick McDonald: What? You will do as we say.

    Ray Kroc: Nope.

    Dick McDonald: You have a contract!

    Ray Kroc: You know, contracts are like hearts... they're made to be broken.