The exclusive release of the film by CATCHPLAY did not interest me much in researching Brexit either. I just remember that on the day of the Brexit referendum, I was playing in Japan, and by chance I got a Chinese newspaper in Chinatown. From that day on, I still have about ten days to travel, and I didn’t even dare to swipe my card, because I was afraid of leaving the EU. The exchange rate of Japanese yen will make the card list explode after returning to Taiwan.
The movie "Leaving the European Union" does not talk too much about the details of the Brexit referendum. The most focus is on how Dominic Cummings won the Brexit referendum through Internet data. Although the ink is not so careful, the film is not too focused on analyzing what these data affect!
Most people can't believe (unable to understand) that every like, every word they leave on the social network every day, or even just quietly opening a friend's page to browse, will be written into the information Curry, even the hours and minutes, and how long it takes to watch, is part of the data. With a little analysis, it is easy to be manipulated by data, so a very strong "stratosphere" is formed without knowing it.
Dominic Cummings used the company AQI to place 1 billion reach ads online in the Brexit referendum to potential "Brexit" or middle-of-the-way voters. Regardless of whether the content is fake or topical, just watching how they collect data from the movie is very enjoyable.
Of course, it is inevitable to recall the elections and referendums in Taiwan. Looking at the data from Facebook (or other social networks), it is true that many people cannot predict the final result or the gap. Even more so, we wonder if we've been in the bottom of the well for so long that we can't see the outside world and look depressed.
The focus of this film is to use the "behavioral pattern of using the Internet" to fight the election, and the whole incident is told in a brisk and light-hearted manner. But those understatements are enough to make people jaw-dropping!
Yet election air combat is only one part of the social network. What's more, the behavior patterns of all people, through data analysis, will be listed in different analysis results one by one. When will the side that loses the election understand why this is the result? Will it be another behavioral change? I don't know, but it is definitely a direction that many, many people will think about in the future.
The aerial combat of this movie can probably provide a reference for the general public who are confused about how to lose (and win) the election. Remember that every statement, every like, every yes or no, will be the data analysis of the messages you receive in the future, and you will fall into the one assigned the message accidentally! Assigned to only see what you want to see, what you identify with, and what you are swayed by!
Is what you see and receive on the Internet all "real"? After watching this movie, you won't think about what "Brexit" is. Maybe you can think about it: In the movie, the British want to "take back control" from the EU, so what about us? Should we also take the initiative to regain our ability to discriminate in receiving messages? Drop those vices that we no longer check? Or even re-cultivate the thinking we should have?
This movie is super short, and the focus is really not too much. It really only talks about the referendum, but the battle of Internet data behind it is really simple and clear. "What you see is not What you see", "What you think is not what you think", you don't necessarily need to get rid of the "Internet" completely, you need to spend more time observing and have stronger thinking ability! The analysis of the data will only limit and differentiate which "stratosphere" you are in, but you can choose to leave once in a while!
https://www.sun-line.idv.tw/blog/?p=3149
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