A movie I watched a long time ago, and I also wrote a few words. But because I didn't have the patience to watch the messy and rambling content before, I didn't remember many episodes. This time, because of the lack of information, I will review it again. So, there is actually a lot to see.
The structure of the film is quite special, based on facts and in the form of "interviews", and it is the history of confrontation and intersection between the two founders of Apple and Microsoft.
First, remove the branches. Those are obviously the details of the character.
For example, Bill Gates, on the one hand, is a self-willed big boy. In the film, Bill, on the one hand, would also go to see striptease, drink heavily, and get drunk; he would also steal other people's bulldozers, race bulldozers with friends, and crash the borrowed car; Take a look at the Apple headquarters and use the ignorance of the airport staff to computer viruses to intimidate the other party and let the other party transfer the plane that has started to pick him up. On the other hand, he is also shrewd and strong, and will not miss any opportunities. As soon as they saw the PC, they knew "hurry up" and talk about collaboration (if the word "passion" came into their lives, for the only reason: computers. Especially this one made by a guy in Albuquerque Stuff. This article says above: they need someone to develop a language for it, at the moment it's just a pile of scrap metal, anyone who wants to talk to Ed Roberts has to go to Albuquerque to meet him); upon hearing Steve Jobs' Apple When the company had built the Lisa computer with a graphical operating system (something Microsoft sold to IBM that looked like a decade old), Bill thought: I want it! Friend reminder: It's Apple's, we can't go over it and steal it. Bill insisted: Didn't you hear me, I want it! Clearly knowing that if he doesn't get it, he's falling behind, Bill deceives Jobs by any means, and the cocky Jobs lets them see a Macintosh (starting to use a mouse) that is more advanced than Lisa. So much so that Bill got his hands on three Macintosh prototypes (something that wasn't planned until a year later, not to mention Apple's graphics operating system inside).
For example, Jobs was harsh, cunning and even neurotic. Obviously Woz built the personal computer, and he was an errand to find money. But when investor Mike Markkula asked Jobs: Steve Wozniak was employee No. 1 and you were No. 2? Jobs rushed to say that he was No. 1. When Woz offered to be No. 0, he took No. 0. Anyway, he was going to be above Woz. When Apple was on track, Jobs was stingy to those who had followed Jobs from the beginning, such as Dan's shares, and Woz offered to allocate some of his own shares to Dan. Knowing that his girlfriend, Irene, was pregnant, Jobs was mad. He turned around and scolded the employees as clowns and idiots who could only punch cards. After scolding the employees, he ran to the interview room and said to a guy who came for an interview: You look like those IBM guys. Are you a virgin? When were you not? I got married when I was a graduate student. He went on to ask: You're still a virgin, but you think you're not, you don't fit here. It was obvious that Irene was pregnant, and even the genetic test showed that he was the father of the child, but he just refused to recognize him. If he didn't recognize it, he didn't recognize it. When he turned back, he ran to Irene inexplicably and confirmed that Irene didn't choose a weird name for the child. And the logic of his naming is weird: a child will have a lot of problems in this world...don't know what fits...a name can identify a child, make it... make it an outsider. Of course, my understanding is more Chinese. Jobs probably meant to give his daughter a name like "Tie Dan", so as not to cause trouble. He wanted to protect the child and let his child be well cared for all the time. . Moreover, he named the new computer after his daughter's name "Lisa", but his friend and partner Woz mentioned it, but he was very shy and unhappy. It seems to be guessed by others, and it is uncomfortable to see the warm side.
I found that the battle between Apple and Microsoft happened to be in the United States in the 21st century, a re-interpretation of the Chu-Han hegemony after the fall of China's Qin Dynasty. Because, both Jobs and Bill in the film, have the characteristics of a pirate. Jobs taught his men: It's better to be a pirate than to go to the Navy. The company also erected a pirate skull flag to establish a corporate culture of pirates. Like Liu Bang and Xiang Yu, they both said a word. After the success of Steve Jobs's Apple, he continued to seek room for innovation, when he discovered the mouse (Xerox engineers in California invented the mouse and the accompanying software that made it possible to use the mouse to operate the computer directly), but Xerox's directors, But I don't understand the brilliant meaning of the mouse at all. Not only did it not make the mouse an epoch-making product, but it also promised to let the engineers show all the technical content to the Apple team, and then transfer the technology to Apple (it seems to be a sale, but as in the film. What Woz said: Steve got it. Xerox gave it all to us, just like the rich donate worthless stuff to the Salvation Army, only the trash became Rembrandt, about $100 billion ahead of everyone else, Apple made a fortune, great). It looks like an equal sale, but it's actually a real "steal". In this regard, Jobs' theory is that "we think of ourselves as artists, as Picasso said: good artists copy, great artists steal".
And when Bill saw the "graphics operating system" presented by Jobs' Sally computer and made Jobs agree to visit, before entering Apple, he also said to his partners: good artists copy, great artists steal. The only difference is that when the partner asked whose famous quote, Bill thought it was "Van Gogh."
Obviously, whether it's Jobs or Bill, they're all the same, essentially robbers or artists, they've got a vision and can see treasures at a glance. And they face the treasure, the slogan issued is the same. I don't know if the screenwriter or director has read "Historical Records", after all, this is so consistent with what Liu Bang Xiang Yu said when he saw Qin Shi Huang who was on tour!
Of course, we can also see some differences from this sentence. Just like when Bill was going to visit Apple and talk about cooperation. The men were worried that Microsoft was trying (after all, they also stole other people's things), but Jobs said arrogantly: we have culture, they don't, have no taste, no original ideas, but they may be useful to us. Indeed, Bill culture is not as good as Jobs. Although Bill went to a more famous university than Jobs, Bill was also an engineer, and Jobs went to India to think about philosophy. Bill only remembers that famous quote, only Van Gogh, but Jobs can tell the difference between Van Gogh and Picasso. Van Gogh's paintings are indeed shocking and heartfelt, but they are not as rich in words as Picasso's paintings. However, Jobs' disadvantage is arrogance (it's really hard not to be arrogant to be a guy who lives among dumber people all day long), while Bill's advantage is his ability to talk and understand technical details. On this point alone, the talkative Bill played the proud Steve Jobs.
Second, let's look at the competition and cooperation between Apple and Microsoft.
It should be said that the film strives to fully show the history of the two major companies, Apple and Microsoft, in the entire development process of Silicon Valley.
The young people at that time, the smart people who kept up with the times, were all keen on "computers". When the shrunken computer appeared, it greatly attracted the attention of the elite teenagers. In fact, Apple was far ahead of Microsoft from the beginning, just as Xiang Yu was ahead of Liu Bang.
in the first stage. Bill and Jobs were excited when Ed Roberts of Albuquerque built a box-sized computer (a punch-hole computer). But what they do is very different.
Bill saw the magazine and said: They need someone to develop a language for it, and it's just a pile of scrap metal at the moment. Then Bill, like other software engineers, asked Ed Roberts for a prototype. Naturally, the operating system of this machine was also developed. In fact, it was not difficult to develop this system at that time, because it was not really from scratch. Neither the Basic nor the Dos languages that Bill used at the beginning were invented by him. Of course, there were plenty of other people making improved computers at the time, and Bill's operating system was adapted to the "scrap" and brought them to life. There must have been other operating systems at that time, but Bill was smarter, and he pursued "universality". Even when discussing cooperation with IBM, Bill insisted on retaining ownership and only selling licenses (use rights). In other words, Microsoft did not give IBM works part-time, Microsoft programs can be sold to all computers.
Because Jobs partnered with Woz, who looked clumsy and harmless, kind-hearted, but super-skilled, he had his own computer early in the morning, and it could even be said that he surpassed IBM to create a more beautiful computer (although according to the information, he did create this kind of computer). Woz is not the first PC with a monitor and a keyboard. But Woz has always insisted that he is the first). But clearly, with Jobs as a visionary and business-savvy partner, Apple Computer started off as a startup. So, when Apple Computer appeared on the show floor and was crowded, Bill was very envious, but he didn't even have the qualifications to cooperate.
to the second stage. Jobs apparently also developed his own operating system, although perhaps not as good as Bill's at first. But we all know how complicated the system at that time was? Therefore, the gap between the two is even greater. Although Microsoft has grown and grown by relying on high-quality operating systems and selling "franchise rights", it has always been just a software company. And Jobs' Apple, not only directly sells computers in terms of hardware, but the computers are also equipped with an operating system that is more advanced than Microsoft's. When the Lisa computer appeared, it had adopted a graphical operating system (in fact, it was similar to the operating system we use now, and later the windows system), which made Gates quite shocked and envious, eager to get the key to the system. Proud Steve Jobs, ignoring the software guy, let Steve see a Macintosh that's more advanced than Lisa (Jobs flaunts: it's top secret, it's still more than a year away from being public, the ultimate, crazy, artistic and science), because the Macintosh already had the mouse that Jobs got from Xerox (in other words, it was the same desktop computer and operating system we use today). It's a pity that what Jobs "stealed" from others was easily "stealed" by Bill. This seems to be the critical moment when Liu Bang and Xiang Yu borrowed troops to try to make a comeback! In the beginning, Jobs was wrong. He couldn't even show Lisa to Bill, but he showed his proud Macintosh early on. Although when his engineers answered Bill's question (Bill asked: I don't understand, how to make a computer handle the mouse display? Apple engineer: The hardware doesn't do anything, it's all in the software), Jobs will shout: Enough!
Bill took advantage of Jobs' arrogance and his three-inch tongue to kidnap three Macintosh prototypes. Is he successful? Jobs was smart enough to leave Bill on the sidelines and keep doing other things (folding t-shirts, handing out t-shirts to employees) and talking to him over and over again. Then secretly wondered what Bill could bring to him. Bill throws the bait bit by bit: you're weak in spreadsheets, you know, Steve, we can help you... We have desktop sample applications that run on many different platforms, and no one can Comparable to us... we have a multi-tool interface, it can be redesigned for the Mac... you know IBM they want, all of our stuff. Bill isn't stupid either, and has been testing the core of Jobs and exploiting it. Eventually IBM was thrown out. Indeed, IBM is Jobs's hatred. Although Apple is developing rapidly, IBM has a solid foundation, and it is too difficult to replace it. If it doesn't knock IBM out completely, Apple could be knocked down at any time. So when Bill mentioned IBM, Jobs responded positively: IBM? IBM, they are history. I mean, they're the '50s, tube America, the arrogant enemy in a crumbling castle, and we're taking it. Bill shrewdly hit the nail on the head: I know IBM is the enemy, Steve, but we can help you, you don't have to worry about IBM. Jobs retorts: Is it? So why are you still working with them? Bill quickly expressed his intentions: I would rather cooperate with you. Just because Jobs was arrogant, he ignored Bill, who was more ambitious than himself, and thought he had found the inner response and controllable lackey to defeat IBM. I didn't want to reward Bill's three prototypes, but they became the capital of Bill's fortune. Because Bill mastered Apple's system (or a graphics system with a mouse), plus his original system and software advantages, Bill created windows! Grabbed a bigger world, not to mention IBM's computers can also use windows.
The third phase. It is clear that with Windows, Microsoft has surpassed Apple. And I think Microsoft is doing Apple a lot of damage, because then the advantages of Apple computers are no longer obvious. So at that stage, what we know about Apple computers is the high-end matching of graphics professionals, but everyone can use pirated Windows software to operate their own assembled computers.
When Jobs noticed and accused Bill of being a liar, he was actually fooled by Bill. Jobs had someone send an order to Bill, and when Bill was about to release Windows, he received a courier that read: Mr. Jobs wants you to come to his office tonight. Bill was unhappy with Jobs' attitude of trying to get ahead of himself. But I still went obediently, although it was indeed a bit like a banquet (Jobs still had enough power and energy to fight against windows at that time, that was to sue Bill, and he might win, after all, Bill did not have so much money to fight against Jobs), But it's no longer a feast for the family (because Microsoft will soon be able to compete with Apple as long as it launches Windows. As soon as Bill enters the door, Jobs yells at him: You are stealing from us! You are illegally pirating software from our Mac prototype! But, as the film's narrator says: Strangely, Bill never yells at Steve Jobs, on the contrary, Steve orders Bill to fly over and yells at him, but Bill, he just waits for it to scold Finished convincing Steve that he wasn't a threat and that Windows was just a smokescreen for propaganda. After a few hours, everything died down. I'm telling you, Bill is a genius at that. The film doesn't show more dialogue, obviously , Bill and Liu Bang must have said the same thing: I am preparing for you to completely destroy IBM, boss. Then, Bill even said to Jobs: You didn't read me in the newspaper two days ago. Talking about us? (Jobs: No, what did you talk about?) I said when your Macintosh comes out, that's the only computer I want to buy for my mom! Bill even wears a white T-shirt with the Apple logo on it , attended Apple's press conference like a little brother. He questioned his peers: sometimes you associate with them, sometimes you turn against them, and now is not the time to turn against them. When it turned back, Jobs questioned: our people are from Japan, Bring back this NEC, it's full of Microsoft programs, and your Microsoft programs are almost identical to ours! Bill will be shy and say: there may be some similarities, Steve, the similarities are... Steve, all Cars have steering wheels...but no one's trying to claim that the steering wheel is their invention...be realistic, okay? You and I are like the same wealthy neighbor as Xerox. His door stays open, you Sneak in and steal the TV, and when you're there, you realize, I was there first. I stole it! Steve! You're late yelling "that's injustice, I wanted to steal it first" Yes! Of course, it was too late for Jobs to know the truth. And indeed, as Bill said, it was all robbers body, trying to usurp the world. Of course, including Bill, few people will want to remember Bill's words (probably still made up by the screenwriter). More people remember what Jobs said at the press conference that day: Thank you for your work, and remember, what will happen next year, it will change the way people think and communicate, so enjoy this revolution. Indeed, while Microsoft still seems to have a monopoly on the operating system of our computers, it is clear that Microsoft is still the same old company, perhaps becoming the IBM of the software world, like its old customers. But Apple did change the world.
After being played by Bill, the film only ends with Xiang Yu. At Jobs' 30th birthday party, the CEO he hired, John, toasted him, then kicked Jobs out three months later, and Woz went to teach kids how to play with computers. Jobs added Lisa to his family (he was married with two other children, though not Erin) and returned to Apple in 1997. According to the information, after the smart Jobs returned, he ended his ten-year lawsuit with Microsoft and shook hands with Microsoft. On the one hand, he withdrew the complaint against Apple for copyright infringement, and let Microsoft buy Apple's shares to help Apple tide over the difficulties. . On the other hand, some software provided by Microsoft is also used on Apple computers. In the end, Jobs and Bill came to an agreement. At the press conference, Bill said: "I think things really got interesting, I mean, because of you and me. Jobs agrees!
Of course, Bill became the richest man, the "emperor" of a business empire, like Liu Bang. The only difference is that Jobs was not Xiang Yu, he did not commit suicide, and he made a comeback. Even a new empire was created. We're definitely paying more attention to Apple than Microsoft right now. Although Bill is often the richest man, Jobs is not as rich as Bill. However, the same thing is, we still like Xiang Yu more than Liu Bang. Indeed, as in the release photo, Bill was wearing outdated wool with stains on it. Bill, like Liu Bang, was originally a hooligan. Jobs has always been an elegant guy, and there is still a Picasso hanging at home, which is not as rich as Bill would go to raise sharks.
Also, Jobs' leadership style and thinking. In fact, looking at Jobs from today's perspective, you will find that although his management is too harsh and unacceptable, it is very effective and has some truth. For example, he makes employees work 90 hours a week (12 hours a day), which seems to be high-intensity and inhumane. However, it is a coherence enhancement that not only allows employees to reduce the "restart" caused by "hitting" (we stop working and then come on, and spend a period of time in "connecting"), it also allows employees to The more skilled you are, the more creative you have the opportunity to achieve. For example, what led Woz to leave him and the board fired Jobs was the way he promoted innovation in the company. He went so far as to pit the Macintosh team against the rest of the company. In other words, he created the infighting between the Macintosh team and the Apple II. Obviously, people at the time could not accept such an atmosphere. In particular, an honest and quiet engineer like Woz prefers a harmonious, comfortable and quiet working environment. However, contact now, we see Huawei and Honor mobile phones under Huawei, OPPO and vivo separated from BBK. That was the way of thinking.
Indeed, Jobs changed the world. Of course Bill also tried or has changed the world. 17.9.27
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