maverick, unruly, troublemakers. They 're
an alien bunch. People who
see things differently. People who
don't like rules. Quote them, refute them, praise or denigrate them the only thing you can't do is ignore them because they bring about change they move humanity forward, maybe some people see them as lunatics but we see them as geniuses because only People who are crazy enough to believe that they can change the world can really change the apple that the world takes a bite of, and there is no longer a whole apple. But it brings people's curiosity, what happened to it? Apple, an American high-tech company. Established on April 1, 1976, with only a few people and a garage. Some of these young people just get by with nothing to do, some want to pass their days, some pass by, some want to make money, and some dream of finding a project that allows him to devote himself to it. Who would have thought that this Apple company, which was bitten by someone and said to be like a gang in the early days of its business, would become the company with the highest market value in the world in the future. Declaration and wealth value, one of the best in the world. Today, I will comment on the 2013 American film "Jobs", directed by Joshua Michael Stein. This is a biographical film based on the real life experience of Steve Jobs. This is a very famous earthman, and the audio-visual materials and various news about him are overwhelming. As a result, I have seen this movie long ago, and I have seen it more than once, but I have been unable to write a review for it. Because of the halo brought by the celebrity effect, it really puts a lot of pressure on me. Today is free, I try my best, try my best, but I still have a concern in my heart.
In 2012, I often passed by a cyberport in downtown Suzhou. There was a huge poster at the entrance of the cyberport. High definition portrait of Steve Jobs. Wearing glasses, touching his chin, and making a thoughtful look. Even if I couldn't afford an iPhone then, I knew who this guy was. It was this man who created a series of electronic products that dramatically changed the world.
In the surrounding environment, people who can use Apple products are either rich or expensive, and there are also a few people with strong vanity. Anyone who has used it knows how the products of this company are. Regardless of whether they are praised or criticized, at least I think it is very worry-free.
Strong personal charisma, bringing a team effect that actively solves any problem. This effect has been passed on from time to time, and the company has broken through the storm and become a well-known brand on this planet. In modern times, it is almost a legend and a miracle.
Look, I'm not denying the value of higher education,
I'm just saying that the price of it is a product of sacrificing the life experience
system, it can only be a system.
I don't want to be that kind of thing, and you say the same
thing, out of a million people, There are a few people who can say it. Only Jobs.
Disgust to spend the money of adoptive parents to buy a degree, disgust to obey everything in reality. This is the sign of "creation" at work, he can't help it, he can't stand school life.
Lying under a tree in the sun, looking at the illuminated leaves dangling, and the clear blue sky behind. Such a pleasing view made the violin sound relaxed and pleasant in Jobs' ears again. This is an extraordinary ability to relate, and he can freely transition from one thing to another. Call it talent, I think it fits best.
Because the teacher of the school's calligraphy class was a monk, something the teacher said fascinated him. He decided to go to India, the monk's hometown, to have a look. It was still the signs of "creation" at work. On the surface, it seemed that he abandoned his studies and took his parents' hard-earned money to travel. In fact, he wanted to know what had always attracted his inner curiosity. So he went, and he couldn't help himself.
After returning from India, as expected, his inner exuberance could not bring his real brilliance, so he found a job very badly. Regardless of appearance or temperament, they are incompatible with company employees. Quarrels are the norm, and the chances of being fired are on the verge of being fired.
After taking a breath, he found that his skills were really poor. So I called my friend Woz to help, and everything started from there.
Woz developed his own computer terminal board that could be connected to a TV. Looking at the strange and exciting lines of command prompts that appeared on the old-fashioned big-headed TV screen, Jobs looked like Columbus had discovered the New World, and he looked out 50 years in the future.
What the user is doing can be displayed on the screen, and the current operation can be displayed in real time. This is the freedom of human-computer interaction. This freedom can help people more through machines.
That's right, that's right, it's your own, it's yours,
that's what you want, it's your heartfelt craving
for something that doesn't exist in your highly developed brain,
so you, make it a reality
Jobs took with him Woz ran a college club, a place to showcase his inventions, attracting dealers and investors in the audience to help with money.
Although the tedious stage speech, boring. No one showed any interest, and when the two fled in frustration, they ran into a local electronics dealer who was willing to give it a try.
It was this straw, the only straw, that Jobs grabbed. His extraordinary communication skills and sales skills surprised me. The mouth speaks too much.
After some haggling, the dealer decided to buy 100 of Woz's display computer terminal boards for $500 each.
With the first business, it is necessary to find a venue and find people to help make it.
In a garage of my father, I randomly grabbed a few people from the surrounding area, and it took these people 60 days to complete the delivery of the first business.
After tasting the sweetness, Jobs already had the idea of the next step, ready to redesign a computer mainframe, the first all-in-one personal home computer in history.
This personal computer host must have a low-calorie power supply, built-in, 40 watts, and no sound. The power supply system was completely redesigned, no fans, and no overheating. And it fits into a box this size.
The long-haired man with sunglasses, who was riding a windmill, lit a cigarette in front of the prototype keyboard and motherboard under the wooden box, smiled, and said, my salary is $200 a day, if it doesn't work, I will Leave immediately, Are we clear?
Jobs endured, We're clear.
Combine the keyboard and motherboard together to make the console as small as possible without making any noise. This mentality of strict requirements on product quality and appearance is the result of the growth of the "creation" in Jobs' mind. Sensitive to art and beauty, he couldn't stand the products he created, which were very difficult to use and flawed. This reminds me of the messy solder joints that Woz soldered to the motherboard, which made Jobs very dissatisfied.
Jobs made hundreds of phone calls, and only one person came to his Apple Computer garage with a check. His name was Mike.
The meeting and negotiation in the living room of the family once again saw Jobs' extraordinary sales ability and long-term vision that surpassed most ordinary people. The man with the check brought in $90,000 in investments and a $250,000 line of credit.
In the first West Coast Computer Festival, Jobs shined in the exhibition area with ample funds and creative products.
Ladies and gentlemen, this is Steve. Steve Jobs
When I started this company, I had a goal in my heart
to do what others thought was impossible,
to bring the power and beauty of the world's most advanced technology
into the hands and homes of ordinary people like you and
me . You promise that after today
the way you look at computers will change
forever and I'm proud to introduce you and the world to the future of the personal computer
The revolutionary second-generation Apple computer, the Apple II
, took this opportunity to truly grow Apple. The seed of "creation" in Jobs' mind finally grew into a big tree and bore fruit. From this he entered another life cycle, but his essence, the things in his bones, his passion for creating things and his strict requirements for product quality and humanization, have never changed.
In the new office building, in the bright design department, he and several colleagues were discussing the drop-down list of the system menu. Say that when the user wants to choose a font, he should click that menu. Everyone was silent because they hadn't done it yet. Among them, the best programmer thinks that the time for software development is too short, and the fonts are good for nothing. Fonts are not the most pressing.
When Jobs heard this, his face changed, everything was the most urgent. What we are doing, IBM is also doing, we have to do every detail, let people remember.
The programmer wanted to continue talking back, but Jobs got angry and fired him.
If you don't have this enthusiasm and don't recognize the company's vision and strategy, what's the use of your program development, why are you still here?
How well said that.
Every company has its original intention of founding. Not every company's management and all employees can recognize this original intention. This has led to a company with 100 people working, only 70 or 60 people are working hard. , do things with life. The rest of the people just think that they come to work, pass the time, and eat. A company with 100 people only outputs the power of 70 people, or even less. How long can such a company survive in the brutal competition of peers in the African savannah?
Jobs believed that a company of 100 people, if they all recognized the company's vision and strategy from the heart, would have the same persistent creative enthusiasm as him, and such a company could output the power of 150 or even 200 people. This kind of force, in front of competitors, is invincible and pushes everything horizontally!
Do you know why people buy apples?
Why buy apples instead of competing products?
Because it has a halo, it represents social status
No, not even that. It is a social currency.
We have raised the bar. If we're going to stay ahead, we're going to bet everything on
great artists, like Dylan, Picasso, Newton, all risking failure.
If we're going to be great, we're going to risk
it too. Today, it will go public on Wall Street with an initial offering of 4.6 million shares, which were subscribed within an hour of the market opening.
On the eve of the listing, Jobs decided not to give a dime of promoter shares and options to the four partners in the early stage of the business.
That night, Woz went to Jobs and asked why. Jobs explained it this way.
They can't keep up with the company's growth, they're not management, they're not project leaders, and my job is not to be nice to people, but to make them great. They are not qualified.
The "creation" towering tree in Steve Jobs's heart, with its rich fruits, allowed him to enter another cycle of life. What a cycle, the cycle of working hard to run a company. Jumping away from the embarrassing situation of asking people for sponsorship before, they ushered in more cruel peer competition. Every penny is hard-earned. He will not become a rich man because the stock is listed, the computer sells well, and he will be generous and give a few shares of the white dividend stock to his early entrepreneurial partners at will. . These partners didn't really grow because of Apple's growth. Become the real person in charge of each department in the company. What these partners do, any other person in the same position in the company can do, so how can you sell those stocks in vain?
This cannot be blamed for the ruthlessness of Jobs, but to blame these few entrepreneurial partners for not stepping into another life cycle like Jobs with the company's growth. These people are behind.
When the stock is listed, the original management of the company is pure, and there are more senior directors and management. These people have direct real power over the management of the company. In other words, this Apple company is no longer Steve Jobs alone, but the directors.
Soon, Jobs' maverick was once again disliked by these foreign powers, and he was excluded from the good things in his fate.
Fu Wushuang and misfortune do not come singly, even if they are excluded, Microsoft copied Apple's graphical operation interface. Jobs to Bill. Gates made a phone call.
I'll make it clear to you now, Bill
, when I'm done, I hope you can still see through those thick hypocritical glasses of
you, a psychopathic, uncreative criminal.
You plagiarize my software, and I will I will sue you to prove to the court
, spit out every penny I earn
and I will spend my whole life to make sure
—every dollar you earn from now on, I will To take away my 90 cents
Woz came to see Jobs again, but for the last time. Because of the ruthlessness of Jobs before, most of the entrepreneurial partners were abandoned. With tears, he said that he could have a hunch that Jobs would have a bad ending. He couldn't bear to watch the Apple company created by himself and Jobs be taken away by a group of outsiders. He is leaving. He said.
It's bee a journey. I love what we did.
It's been a wonderful journey. I love what we do together.
It didn't take long for the board to unanimously approve, and in the power struggle, Jobs was severely abandoned. He was also forced to leave Apple.
On a rainy night, Jobs returned to the garage where he started his business and looked at the old photo taken by his mother, with the childish faces of everyone living for the dream. Jobs finally plunged into his father’s arms in pain and burst into tears. full face.
Life has its ups and downs, but that's it.
Apple, which lost Steve Jobs, has shrunk in value over the past few years. At this time, the Next company founded by Jobs who left Apple was acquired by Apple. Taking this opportunity, Apple's board of directors unanimously agreed to let Jobs return to Apple as CEO.
Jobs went to Apple's industrial design department again and saw an unfamiliar design director. Ask him why he is staying here without taste and style.
said the unfamiliar supervisor.
I think you always believe that the so-called computer or Walkman, no matter what product, should be a natural extension of the individual. It is that sense of mission, that kind of focus on quality, ideals and hearts that makes us choose to stay and let us We look forward to achieving greater success.
Jobs is pleased to see that even if he left the Apple company he founded, there are still people who have the same enthusiasm for work as him and recognize the vision and strategy he founded. This kind of person is not extinct, but just like him silently enduring and persevering. Just missing the opportunity.
Sometimes, the change of a person's idea is just an introduction. This lead can be seen everywhere, and can't be seen anywhere. Once encountered, the thought immediately turned.
I want to put this to the board here, my view on the future of Apple,
we're not Microsoft or Dell ,
so we have to stop copying them
. We should get back to ourselves and do what we do best and cut everything else down.
Specifically, we're going to build a new home . And the office two product lines
we're going to build a new operating system based on Next,
which is the next Macintosh,
and then we're going to cut off all the other projects, one that doesn't stay with
this company and never make junk from now on, and
we're going to double our advertising budget. Chait
Day will be the only advertising agency in the future, just
like in the past out. Of course, that's also because Apple has set a record for its all-time low stock price and is on the brink of collapse in less than four months. At this time, jumping off the boat, and having money to take it, why not do it. An extremely generous letter of resignation compensation was also waiting for Mike, who walked into the garage with a cheque in pursuit of his dreams. The evening sun shines on Mike's face through the screen window. He stood beside the chair with a stiff face, and the arm holding the chair shook a few times.
20 years. You know, I told myself I was only in my 30s when I was leaving here. Look at me now, I'm an old man.
Life has its ups and downs, but that's it.
A sad scene that reminds me of Morgan in The Shawshank Redemption, who was eventually released on parole. Freeman. When he was in prison, he was a high-spirited young man, but now he is out of prison and has become an old man.
In a company that can work for up to 20 years, what power does he have to stay here? After watching this movie, I knew it, and I was longing for it.
20 years has almost occupied the peak life period of everyone from the age of 30 to 50. Just how much magic Apple has, it can make people willing to sway their youth here day after day, year after year. After watching this movie, I still understand it in my heart and yearn for it.
When you grow up, someone will always tell you that this world has its rules, and your life is also spent in this world.
Don’t always think about breaking the rules. However, this kind of life is too narrow, and life can be more As
long as you can comprehend a simple truth
, that is everything around you. The so-called life things are made by people who are not as smart as you.
You can change it, you can influence it, you can create it yourself, and it is useful to others. Once you
jump out of the absurd view of "life can't be changed, you just have to adapt"
and embrace it, change it, biochemical it, imprint it on you
Once you understand that, your life will never be the same.
Like an inspirational movie full of positive energy, the charisma of Steve Jobs, through the wonderful interpretation of Ashton Kutcher, came to the fore. I remember the first time I watched it, it gave me goosebumps all over my body when I was on the west coast of the Pacific Ocean. There are people like this on earth!
Hope to plant a seed of "creation" in my heart and take me into another cycle of life.
Thank you to the director and production team for your wonderful work, thank you.
View more about Jobs reviews
