The LEGO-inspired "Block Movie"
LEGO was born in Billund, Denmark in 1932. Its founder, Mr. Ole Keok, was born in 1891, but he has been working as a carpenter until 1932, when he began to switch to the toy industry, and wooden building blocks also became the earliest prototype of Lego. In 1934, Keok named his toy brand "Lego", which comes from the Danish "Leg-Godt", which means "have fun". Means "to put together". In 1949, LEGO began to use plastic to make building blocks. Since then, it has gone abroad to sell products to Norway, Germany, Switzerland and the United Kingdom. After continuous improvement by LEGO craftsmen, 6 pieces of 2X4 LEGO blocks can be combined into 915,103,765 forms. With its ever-changing gameplay and rich and diverse sets, Lego quickly became popular all over the world in the 1960s and entered thousands of households. There are also more and more folks who are unwilling to use building blocks to play their homes, and instead use Lego bricks as image elements to produce a workshop-style "Lego Movie"
In 1973, the first "Lego Movie" - "En rejse til månen" (En rejse til månen) came out, 12-year-old brother Lars and 10-year-old brother Hasin used Lego vehicle models and DIY paper scenes to Inspired by the "Apollo Moon Landing Program", the first LEGO short film was shot with an 8mm camera. This also created the early "block films" (Brickfilms) in the form of stop-motion animation + live-action performances. Lars and Haasin also showed "Journey to the Moon" to the Lego CEO at the time, Gottfried (son of founder Keok), who liked the short film and left the only one. copies. It was not until 2013 that Lars and Hasin released the video on YouTube as a tribute to their grandparents' golden wedding.
The birth of The LEGO Movie
was inspired by "Journey to the Moon". More and more LEGO fans and independent filmmakers began to shoot building block movies with different styles. They even established the "Building Block Movie" official website in 2000. High frame rates, more modern CGI compositing techniques, and higher production costs have gradually grown this particular film genre. At the same time, LEGO no longer competes with independent filmmakers who make building block movies on copyright issues, but officially established "LEGO Studio" in 2000, specializing in shooting Lego-themed short films, while encouraging folk enthusiasts to use their imaginations, Shooting more well-made LEGO brick movies, with the intention of mutually beneficial cooperation to do free publicity for LEGO's new products. It is also thanks to this move that the folk building block movies have a more free living space, and it also marks that this toy manufacturer from Denmark finally has the sales thinking of a Hollywood businessman and began to use animation series as his toy sets. Place ads.
In 2003, LEGO Studios collaborated with Miramax on the release of the first official LEGO film - "Bionic Warrior: Mask of Light", and after the "Bionic Warrior" trilogy series ended, in 2009 with Warner in the film. field cooperation. A series of Batman and Justice League-themed LEGO movies have been launched successively, such as "The LEGO Batman Movie: DC Heroes Assemble", "Justice League: Attack of the Doomsday Army", "Justice League vs. Alien League", "Justice League" Cosmic Shock" and other animated films. However, at this time, the LEGO movie still stopped in the DVD market. Although excellent works in the field of games and TV series were frequently published, they were all adapted in a LEGO style on the basis of the original IP. There has never been a "big movie" released in theaters. It was not until the release of "The Lego Movie" in 2014 that the true brand charm and corporate culture of Lego toys were perfectly presented.
If the Lego movie 14 years ago just used pop culture to advertise and sell toys. Then "The Lego Movie" is not only advertising and selling toys, but also highly integrating the world view, artistic style and humanistic value of the Lego Movie, and concentratedly showing the unique visual interest of Lego. In The Lego Movie, various physical materials are replaced by colorful Lego bricks. The ever-changing combinations and splits of vehicles and props are all manifestations of LEGO gameplay. The bizarre and colorful visual spectacles are amazing. The cast lineup brings together entertainment celebrities such as superheroes, sports stars, singer idols, etc., which not only dazzles the audience, but also reflects the strong cultural penetration of LEGO toys. Most importantly, "The Lego Movie" conveys Lego's cultural mission to inspire and awaken everyone's imagination and creativity through the story of father and son reconciliation in three dimensions. The high degree of unity of theme, story and image made "The Lego Movie" explode in word of mouth in early 2014, and achieved a global box office record of 460 million. After the release of the film, Lego beat Barbie maker Mattel to become the world's largest toy maker. Both film sequels will also be released this year. The first is "The Lego Batman Movie" that will hit theaters on March 3 (the second is "The Lego Ninjago Movie", "The Lego Movie 2"). ” set for 2018)
stand-up comedy of LEGO Batman
As a sequel to "The Lego Movie" in 2014, "The Lego Batman Movie" follows the plot of the previous one, but focuses more on the Lego DC world where Batman lives. The film tells the story of Batman fighting the joker to save Gotham City from the fire Police Story. And the biggest highlight of the film is the Batman master you know well, the cold and tough guy who played deep and disappeared in this film has a sudden change in the style of painting and became the king of DC stand-up comedy.
Since Frank Miller reinvented Batman as a dark hero in the 1980s, the Dark Knight has been active in comics and movies with a cold, solitary attitude. However, when he traveled to Lego's building block paradise, the character set that has been painstakingly managed by countless cartoonists and directors for more than 30 years completely collapsed and became a funny person. It is worth mentioning that this is not the first time Batman has appeared in the LEGO Movie. As early as 2013, Batman starred in "The Lego Batman Movie: DC Heroes Assemble", but the character of the Batman master 4 years ago has not collapsed. But in the 14-year-old "The Lego Movie", the master has become a narcissistic and arrogant scumbag. He can't get rid of the burden of idols. The warm man ran away. In this "The Lego Batman Movie", Batman, who had just lost his love, didn't even want his morals. He turned on the chatter mode, and his colleagues were hacked all over by him. The rhythm was also brought to the rhythm of the villains who fought against him, the poisonous girl, Bane, the frozen man, and the penguin who talked about cross talk. The blatant and the master openly sold corruption, fell in love with each other and killed each other.
In addition to the hilarious Lego-style humor, the film also features an outrageous number of Batman easter eggs, from the Batman TV comedy of the 1960s to the controversial Batman v Superman. The object of the master's complaints, plus the gags of screen superstars such as Warner's Godzilla, King Kong, Voldemort, etc., is simply a super-luxurious stew of pop culture. This is also the unique charm of "Lego Dafa" - everything can be spoofed, everything can be deconstructed.
All in all, "The Lego Batman Movie" is definitely the first choice for the diehard fans of the cinema, and from the global box office of 228 million and the freshness of 91% on Rotten Tomatoes, the film will definitely be a laughter-intensive, An entertaining screen masterpiece. The last thing to say: as soon as you enter Lego, it is as deep as the sea, and it is healthier to chop your hands carefully.
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