Although this new Holiday family film from Lighting Entertainment took 5 years to make, the creative idea is very simple and clear-variety reality show + pop music, which not only hits the G-spot of Americans, but also hits the Chinese people's. G spot. The risk of a highly youthful and predictable plot in the animation field is very small. It is the time node of dragging a family and bringing a family to celebrate the New Year - the cost is only half of "Ocean", but in the next few weeks, Its total North American box office is about to surpass the latter, the special effects giant.
And excellent cost control is only one of the secrets of lighting entertainment's commercial success: candy color matching is harmless to humans and animals, the story is never pretentious, and the comedy theme has a universal affinity. These factors have made Lighting Entertainment a new giant surpassing DreamWorks and Blue Sky Studio in just a few years, and has the strength to rival Dibao in box office revenue.
It's important to know how much stock you have in your pocket. In "The Voice of Joy", we can see the distinctive creative inertia of Lighting Entertainment: seemingly lively but in fact empty and loose stories, abstract slogan-style ideological themes, perfunctory cliff-like endings, and a lot of sweet To the crooked, tired of the toothless cute humor. Although the style is not high, it is effective, especially for young people and audiences who do not want to use their brains.
However, being effective is not the same as being “good,” a common misconception of pragmatism. "The Voice of Joy" is a platonic ideal animation of lighting entertainment. Under the bottomless cuteness, it is the essence of mediocrity and lack of soul.
Although it is also an anthropomorphic animal, in the eyes of "The Voice of Joy", "Crazy Zoo" seems to have never existed. Disappointment is palpable, too, if you're expecting "a musical comedy-style Zootopia."
"The Voice of Joy" is not a fried chicken Avenue of Stars, but a music version of Chicken Soup for the Soul - wait, this is really the Avenue of Stars.
British director Garth Jennings is not a prolific director, "The Voice" is the first work after 10 years, and the previous project is also far from the animated film. In fact, he has mainly engaged in MV production in recent years. Therefore, the unsatisfactory performance of "The Voice of Joy" is not difficult to understand. However, considering the Oscar-level big-name dubbing, this animal animation is inevitably a bit disappointing beyond the malicious and cute picture.
Despite the participation of famous actors such as Matthew McConaughey, Reese Witherspoon, Scarlett Johansson, John C. Reilly, Seth MacFarlane, Taron Egerton, By the end of the film, you probably won't remember the names of any of their animated characters -- and that's one of the film's failings. The funniest thing about the whole movie is in Acts 1 and 3 - that's because both of them have a mix of hits for all ages - the animation starts to advance the plot and flesh out the characters in Act 2, but both goals Neither was well done, the narrative pacing was problematic, and several profiles were too fragmented, lacking both depth and appeal, as well as substantial impetus—the tribulations along the way were simply to get things done. Compared with the full excavation of anthropomorphic metaphors in "Crazy Zoo", "The Voice of Joy" is basically just covered with a layer of skin. Except for the basic character settings, there is no deeper meaning to think about—— We can't see why the mother pig can take care of 25 little pigs and have a good marriage, but still has no sense of accomplishment; we can't see why the selfish little mouse suddenly wakes up and returns to the stage. These established contents are superficial, and do not expect to evoke any emotional response from the audience, but only pursue the smoothness of the narrative. The result is an occasional twist in mood and performance.
For example, when we see the orangutan father escape from prison to support his son, we may feel a little moved in our hearts - but the audience knows clearly in their hearts that this is still a prison break.
It should be emphasized that "The Voice of Joy" is interesting, but the story itself is bland and lacks suspense. Most of the characters' storylines are rushed, lost in the grand end-credits song and dance show, and seriously lacking in balance.
Garth Jennings spent 5 years alone on this animation, and as a director rarely involved in animation production, he deserves respect and has also been rewarded well: his rich comedy experience has made the film Most of the characters are well set and have a natural comedy state. But in the warm and joyful atmosphere, the film has a big flaw in the story and the overall concept.
Illuminated Entertainment's animated films are increasingly popcorn-like, nutrient-poor, yet widely popular for catering to the masses. Compared to Zootopia, The Voice is actually more of a less serious animal cousin of Trolls, trying to cover up all of life's problems with unbridled singing.
You can't wake up someone who is pretending to be asleep. And when he indulges in the sugar-coated ocean full of happiness, he will pretend to sleep more sweetly.
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