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A public crisis event refers to a sudden and catastrophic event that endangers the overall life and common interests of all the public. Although the emergencies in this film do not endanger the "whole" public, they are not limited by the suddenness of the outbreak, the destructiveness of the targeting (ten lives or more), the scope of impact (public media), and the degree of complexity (involving a large listing Company), it can be regarded as a localized public crisis event.
Why is this film a public crisis management teaching film? It can be explained from the content reflected in the following videos.
First of all, the emergency response system is sound and the emergency plan is perfect. In the film, when a crisis occurred and the people present gave a warning, the local police department responded quickly as a professional organization, evacuated the building in time, blocked the surrounding blocks, understood the building structure and the distribution of people on the site, organized SWAT and negotiating experts to enter the site, ideas Rescue the hostages at the scene, ensure the safety of the onlookers and the orderly and controllable scene during the movement of the hostages and the suspect, and finally make a judgment to kill the suspect, which shows a strong ability of on-site control and organization and deployment, which is obviously a sound emergency plan. , is very experienced and skilled in handling similar incidents. It is worth noting that during the whole process of the incident, the largest government boss that appeared was the sheriff who organized the rescue on the spot, but each emergency department performed its own duties, had a clear division of labor, and cooperated tacitly. Digest".
Secondly, it has strong emergency response capability and strong team cooperation. Crisis events have extremely high psychological demands on decision makers and event stakeholders. The program producers and hosts in this film, apart from the initial panic, after the incident progressed, their performances can be described as brilliant, which has a lot to do with their personal characters and professionalism. The host is originally an industry that requires high personal resilience, not to mention a chatty host who often does not play cards according to the routine (the premise is that he can get around it if he talks too much), trying to delay time in the face of a crisis Waiting for the police to come, reduce the loss of the suspect by inciting the audience to raise the stock price (although it is a bit embarrassing when he fails later), play emotional cards and complain about the difficulty of his life, cooperate with the producer team until he finally quits himself, if not deal with it Properly, he could be shot in the head at any moment in the face of an emotional suspect. To a certain extent, the producer is a studio crisis management decision-maker. Especially in the face of such a frequent host for a long time, it is estimated that her nerves have been trained strong enough, but the most commendable thing is that she is well organized, With the concerted efforts of his own production team, he turned a public crisis into a crisis event and handled the live broadcast, which not only avoided casualties, but also led and staged a wonderful show of financial insider revealing, which made people stunned.
In the end, the information was disclosed, the contradiction was faced head-on, and the basis for understanding was reached. In the face of the suspect's demands, crisis decision makers "adhered to the principle of people-oriented, deeply understood the people's demands, must respond to any problems, and solve problems when they arise" (although this group is not the other group, it is forced to involuntarily). In the face of violence, make the right choice for information disclosure (turn on the camera to continue the live broadcast); face the contradictions at work, find out the videotapes of previous programs, admit the host's "slip of the tongue", and appease the suspect's emotions; try to find out the stock price fluctuations of listed companies The real reason is to actively respond to the suspect's request. At the end of the film, the suspect has basically no direct conflict with the "Money Monster" program team, and to some extent even became a "teammate" in the investigation of financial insiders. At this time, the crisis has been successfully handled.
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