To judge whether a thing is hot or not? I have a small basis, that is, whether someone spontaneously compiled jokes or chicken soup related to this matter, and a large number of retweets like tap water.
Just like a lot of short phrases circulating in those years, "Life is like playing Angry Birds, when you fail, there are always a few pigs laughing at you" This sentence has also swept QQ space and Weibo crazily. Waiting for social media, it is still occasionally accessible to this day.
From this small rule, we can see that in those years, the game "Angry Birds" was really prosperous, but now the spread of the movie of the same name can only be called tepid, at least in my In the circle of friends, there is not a single ticket stub.
I think one of the important reasons for this situation is that the film appeared at an embarrassing time. It has been three or four years since the game's peak coverage period, and people's enthusiasm has almost been exhausted. Then the interval is not long enough for people to call the occasional memory of the game nostalgia, and marketing can't be packaged as feelings.
People often say that the seven-year itch, a sword is sharpened every ten years, and it is repeated every twelve years. The alumni reunion has to be at least five years before it can inspire people to truly feel the past. The concept of three or four years is really embarrassing. Just like a young man who has just finished college, he must at least meet a wall in society for a year, and he will miss the campus very much.
Commenting on "Angry Birds" based on the current popular concept, this film is undoubtedly a serious IP incubation film, but the public is no longer enthusiastic about this once extremely prosperous IP, and it is far from being obsessed with echoes. It's just like the love on AUO is not full, it's a bit embarrassing.
As far as the movie is concerned, "Angry Birds" is indeed quite satisfactory. The style of painting, the jokes, and the plot settings in the second half of the game are almost perfectly connected to the style of the game. But the problem is that the story of this movie is really simple and naive.
The first half talks about the outrageous anger of a few outlandish birds on the island, and the middle one talks about how the pig brigade, an outsider who pretends to be a good neighbor but has ulterior motives, deceives trust and steals bird eggs? The last paragraph is about how Angry Birds lead the islanders to go straight to Huanglong and return to Zhao?
It's fun and really fun, but the direct-to-play game is so easy to get bored, and this movie is not that attractive.
After watching the movie, I just want to compile a sentence or two to over-interpret it: life is like angry birds, the hero is never the silent majority, but the angry early bird.
Life is like angry birds. Many times reason and emotion cannot solve the problem. It is better to be more arrogant and angry.
Life is like angry birds, some people find an excuse to continue to live, and some people fly high to stay angry.
What is this indicating? It shows that I still have love for "Angry Birds".
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