1. "Kung Fu Panda" Po should be a mature commercial cash cow now, and it seems that he will shake it for a while. However, for the 7 non-Harry Potter works, the Panda series should only be able to do the Shrek series at most, because even if the sequel is occasionally prosperous, it is not comparable because of the great possibility of the dog's tail. The works of the previous series are rushing to the climax in one go. This third sequel is still not as stunning as the first, and is positioned as a decent commercial animation sequel. However, the investment of the producer can be seen from the name "Oriental DreamWorks". Mtime's homepage article and dubbed Cast list have shown that this has become a cultural phenomenon, and the massive investment of industry leaders will inevitably make the finished product find some bright spots. . The highlight is basically the poster (although some of the wording is smug and feel good). Personally, I think the highlight is language, the second is language, and the third is language. Other highlights, such as style of painting, technology, script, level of investment, and taste in comedy, can basically only be scored below 75 points, and animations that are stronger than it in a single category can be grabbed a lot. The insufficiency is explained below.
2. The biggest bright spot and the biggest weakness of this film is the story itself. For foreigners who are not of our race, Po's final enlightenment reveals the mysterious oriental culture of "the Tao is the Tao, the Tao is very Tao". For the Chinese who still have 5,000 years of Chinese cultural relics, the last part of the bridge that travels through the three realms of heaven, earth and human is really dumbfounding. Originally, the universal feeling of "family affection" was enough to eliminate all difficulties and fight for victory, but foreigners tried their best to please Chinese traditional culture, but in the end, because the culture was like a mountain, it was really not itchy. Ink and wash landscapes focus on the blank space, and the crooked nuts of too simple sometimes naive are so scientifically trying to come up with a conclusive conclusion, which can only be said to be a monster formed by the hybridization of Chinese and Western cultures. In the final analysis, pandas are the products of commercialization. Although everyone has worked hard, the cultural integration at this stage is not enough to reconcile a universal work with roots.
3. The soft underbelly of the story has determined that Bear 3 cannot become an upper-middle work. Returning to the level of children, Bear 3 dispelled the efforts of humanistic care due to commercial drive, so there was not much energy to pass on positive values to children, and even the values passed on were crude and wrong, so it did not pay much attention to it. Not recommended for children (for a child audience, "Inside Out" can be thrown several streets in all directions). Although the film seems to clearly tell the children that they can overcome everything by maintaining themselves and realizing their inner self, this conclusion should not be wrong. However, the entire film does not highlight the urgency of contradictions, because the density of funny scenes does not create the inevitability of A Baowei's integrity. Although it is not wrong for foodies to insist on their true colors, but using a magnified "foodie" attribute can overcome all difficulties and strive for victory, which is too misleading for children. Returning to the previous point, "family affection" is widely used in the West. The recognized nirvana has not been sublimated, and the key to solving the problem is put on our mysterious and mysterious enlightenment, which greatly weakens the persuasive logic of the story. Although A Bao is supported by everyone on the screen, But that kind of "qigong" is completely unfounded speculation in the previous article. Anyway, I can't see any positive energy for growth that children can get from it.
4. However, the fire of the "Kung Fu Panda 3" series (should be considered fire? Anyway, compared to the landmark movie "Inside Out"), it shows many other interesting things. First, we are indeed a big market. The "people who are stupid and make money quickly" may be a thing of the past a few years ago, but such a large population base -> and the big box office market has attracted those supply-side predators to come here. Make money according to business rules. Second, the operation method of "Oriental DreamWorks" is worth learning from our practitioners. The winner in this regard should be "The Return of the Great Sage", and the loser is "Little Door God". The main attributes of moviegoers are jokes and feelings, and the distribution and hype has also begun to have professional channels. The success of "The Return of the Great Sage" has captured feelings and channels, while the failure of "Little Door God" is due to academic ivory. Tower breath and be excluded from market circles. Third, the accumulation of jokes is only a temporary business carnival. Anyway, I think this episode is lacking in technical progress and character creation. A work that can be passed down should be able to create a world of its own, such as the world of gods tried to shape in "Little Door God"; in addition, there should be a basic universal value, such as the hero captured by "The Return of the Great Sage". Immortal.
5. Nonsense about the supply side and the demand side. The great Steve Jobs probably said something like this: Users don’t actually know what they need, and what we need to do is to make users feel that what they need is this! That is to say, the real strength of those tech giants is that you cannot see what is needed in front of human beings, and they will master advanced technology to make products that make you feel that you need them very much. Your feature phone works well, but when a smart phone comes out, you have to replace it. On the surface, consumers on the demand side seem to be God and attack, but in fact, if God is only trapped in the wall to meet the official unified preaching, then Ah Q, who is very fond of the surname Zhao, is a spiritual attack, but a physical attack always received. The supply side is to provide services and receive, but the ones that can supply are basically not content providers, but technology providers. Although he is waiting for you to watch content and buy technology, when there is no such content and technology, this world In fact, there is nothing left, only some children who are waiting for jokes. From this perspective: "Kung Fu Panda 3" is not a good thing. It uses jokes to cultivate foodies who only know that there is an infinite demand; however, "Kung Fu Panda 3" is also a good thing, it gives a very valuable supply of reference side reform case. Is it the recipient of consuming jokes and WeChat likes? Or the production of content, the development of professional attack? I personally prefer the latter. the end...
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