Blue Moon's clever placement of advertisements in "The Smurfs 2"
is one of the unavoidable topics of commercial films. For Chinese audiences, blunt ad placements have long been commonplace, and Blue Moon's placement in "The Smurfs 2" It was remarkable. The appearance of Blue Moon made the audience "wow". The children stopped watching the elf taking a bath, and pointed to the screen and shouted: "Laundry detergent..."
The first movie of "The Smurfs" in 2011 The blue moon in the middle has been deeply imprinted in the hearts of the audience. The Smurfs celebrate the Blue Moon Festival in the movie. At the same time, the blue moon in the movie has magical power. The magical time-space tunnel that changes is the key for the Smurfs to return to the mushroom village. The protagonist's opportunity to resolve a career crisis. After a lapse of two years, the Smurfs came again. This time, Blue Moon appeared as a high-tech washing product in "The Smurfs 2", exerting decontamination magic, helping the Smurfs to clean the stains on their bodies, and injecting victory into the Smurfs. Gorgeous positive energy.
Blue Moon and Smurfs win a win-win partnership
As the two giants in the Hollywood film industry and China's laundry detergent industry, the cooperation between "The Smurfs 2" and Blue Moon can be said to be over-the-top. The promotion partner of The Smurfs 2 said, "The Smurfs is not just a simple placement of an advertisement or product, but is looking for highly interactive cooperation, not only looking for a well-known and professional leading brand in China, but also working with "The Smurfs". "The temperament of the series of films is highly compatible, and the audience will buy it. From these two aspects, Blue Moon, whose brand awareness and influence are far ahead, is their best choice."
For Blue Moon, the huge influence of the "The Smurfs" series at home and abroad is what they value most. In 2011, "The Smurfs" earned 250 million yuan at the box office when it was released in China, and also set a global box office of 563 million U.S. dollars. The nostalgic trend triggered by the release of the movie has triggered childhood memories of the post-70s and post-80s. In the past week, "The Smurfs 2" again won the weekend box office of 34.6 million US dollars in 65 overseas countries and regions by virtue of its popularity as "The Smurfs", making it the top box office champion last week. Blue Moon and the strengths of "The Smurfs 2" have joined forces, which can be described as a win-win situation.
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