The first 3D digital movie screening in Shanghai theaters - "Adventure in the Center of the Earth" [transfer]
On September 25, 2008, Shanghai United Cinema Line and Dolby Laboratories held the premiere of "Adventure in the Center of the Earth" 3D at Shanghai Yonghua Film City. From September 20, the 3D film will be screened in 21 digital cinema halls of the United Cinemas, namely Yonghua Cinema in Shanghai, New Century Cinema, Universal Cinema, Kodak Movie World and Shanghai Cinema. , Cathay Pacific Cinema, Hengshan Cinema, Siping Cinema, Quyang Cinema, Caoyang Cinema, Baoshan Cultural Center and ten cinemas in other provinces and cities. Among these theaters, 20 use the Dolby 3D digital theater system. Among them, Kodak Movie World uses REAL D's 3D film technology. With the help of revolutionary photographic high-tech means to create a perfect picture, "Adventure in the Center of the Earth" will lead the way. The audience will experience a thrilling and wild adventure together with the protagonist in the film. Co-produced by New Line Cinema and WALDEN MEDIA, the film follows a visionary scientist, Trevor Anderson (Brandon Fraser) and his nephew Sean on a scientific trip to Iceland. During the expedition, Hannah (Annita Brim), a beautiful local guide, accidentally fell into the abyss on the way, and the only way for them to escape is to keep getting closer to the center of the earth. The more light and strange, the more inconceivable the various lives that he saw. "This is the first time that Shanghai United Cinemas will show a 3D digital movie. We are very excited that all the films will use the Dolby 3D digital cinema system," said Zhong Zheng, Party Secretary and Deputy General Manager of Shanghai United Cinemas. "Dolby 3D Digital Cinema will surely amaze audiences with crystal-clear images and bring them an unprecedented real experience." "We are very happy to be able to participate in this 3D movie premiere, and thank Shanghai United Cinema for choosing Dolby 3D Digital Cinema System,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "Dolby recognizes that the form of film entertainment in China is rapidly evolving. This 3D film premiere is a great opportunity to showcase our 3D digital cinema system, where we can bring new and compelling cinematic experiences to life. experience for moviegoers in China.” Dolby 3D technology, combined with digital cinema projectors with Texas Instruments Digital Light Processing (DLP) technology, can provide an efficient and flexible solution to bring the best 3D to audiences experience. Dolby 3D uses a standard white screen, and the projection industry does not need to increase the cost, There is also no loss of quality due to the use of a silver screen, and the technology allows the audience to have a first-class 3D experience in any seat. In addition, Dolby Laboratories offers cost-effective, environmentally friendly, reusable passive 3D glasses. Dolby's 3D solutions use full-spectrum color filtering technology to provide vivid, vivid images. Dolby Laboratories is the world's leading provider of entertainment technology, an integral part of the best entertainment experience. Founded in 1965, Dolby Laboratories has the best reputation for high-quality audio and surround sound technology. Today, whether in the movies, at home, or on the go, Dolby's innovations enrich people's entertainment lives as much as possible.
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