Publications like Rolling Stone and Spare Rib were created to feed the need for alternative narratives from the established newspapers of the day. In much the same way, xxx was developed out of a need for mass representation for the popular classes. xxx also provided a means of reaching beyond the official and thus, ultimately, beyond the ruling classes. The Internet, in contrast, no longer requires there to be any notion of the group. Its concern is wholly with the individual. It is with lucrative serendipity, or perhaps just good branding, that Myspace is so called. The juxtaposition suggests that the act of the individual in defining their cyberspace borders is more important than what it is filled with. It is simply "your space." For the end of monetized mass communication is the end of the press baron champagne baths.
Provocative!!
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