The evolution of communication media has mainly gone through three stages: oral media, written media (which is subdivided into handwritten media, mechanical printing media) and electronic media (including film, radio, television, and computers). ——"Literary Theory Course"
The world's first high-speed printing press produced in Germany in 1845 meant a surge in the popularity of paper printing products. Since then, various industrialized countries have completed the mechanization of the printing industry, publishing The development of the industry, especially newspaper publications, has been greatly promoted. It is also worth mentioning that from the end of the 19th century to the beginning of the 20th century, human beings entered the so-called electronic age from mechanization: the French Lumiere brothers invented the film at the end of the 19th century, and radio and television were born in the beginning of the 20th century. The breakthrough and development of this series of media technologies have had a great impact on all aspects of social life, and even applied to social changes—politicians shape leaders' images through a series of media propaganda to seek widespread blind obedience by the people.
Traditional social change, before the mass development of the media, especially in land-based countries, is usually between non-popular masses (that is, the ruling class) through some means—mostly by violent military means—to change economic interests, political The distribution of interests and cultural interests, such as the change of dynasties or the rise of new classes in power, the British bourgeois revolution, the French Glorious Revolution, etc. abound. The common point of the above reforms is that most of the reform methods are top-down, and the participation of the masses is not limited to the ruling class. The fundamental reason is that these reforms are limited in the way of public opinion.
The media that can be seen in the movie "Hitler The Devil's Roll Up" mainly include: inflammatory speeches by politicians, leaflets copied by typewriter or by hand, hand-painted posters, mass-printed mainstream newspaper publications, paper publications (movies). Autobiography of Hitler) There are even radios and films of Hitler's passionate speeches! A series of media have witnessed Hitler's rise to power, especially Hitler's purchase of Munich's Volks Observer as the party's organ with the support of his sponsors. This move was made by Hitler using new propaganda methods to gain the support of talents from all sides. Embody prominently. It can be seen that the modern political reform has expanded the appeal of propaganda layer by layer through the comprehensive utilization of oral, written and electronic media. Imagine a fanatical racist who is not born in Germany and has no financial and political background. He is a demon who does not know what to do in the world. He does not use the power of the media to create a great leader image. How can he have a large number of supporters? How to be in power? In the film, Hitler's emphasis on the direction of media public opinion is evident in the plot where he forced Ge Lihe and his colleagues to death after he could not reach an agreement with the newspaper columnist Ge Lihe. It is not difficult to see from the above that the application of modern media in political changes since the 20th century can also be related to the corresponding cultural categories from the development of media technology, partisan political thought and narrow nationalism.
"Visual signs of signifiers include facial expressions, gestures, words, physical paintings, sculptures, etc."
- Semiotics Greimas
Another aspect worth thinking about in the film is Hitler's intriguing series of iconic symbols, which include: swastikas, unique body language, specific dressing styles, especially Hitler's distinctive oily moustache image. At the suggestion of the publisher Hanf Danger, Hitler used the oblique "swastika" as the main body and the three colors of black, white and red as the background color as the party's logo. He said in "Mein Kampf": "Red It symbolizes the social significance of our movement, and the white color symbolizes nationalist ideas.” In fact, it played a role in whitewashing its narrow nationalist ambitions. Leaders often have their own unique style and temperament. As said in the film, "When you think of Lenin, you think of a beard and baldness." Hitler is no exception. The beige trench coat and shiny hair look heroic. He has trimmed his beard into - let's call it Renzhong Hu, which is really not handsome, but it must be admitted that this kind of image is very distinctive. In terms of body language, people will not forget the image of Hitler stretching his right arm and shouting "Sieg Heil", and the people respond with "Heil Hitler". The above-mentioned iconic symbols adopted by Hitler all have connections with semiotics and cover profound cultural connotations.
All in all, in the context of the ever-changing media technology, modern political changes are no longer limited to the political category. It can be said that it involves a wide range of cultural categories such as philology, media studies, and semiotics, and has extensive and profound connections with them. Correspondingly, real life. There are also inspirations and guiding significances worth exploring and discovering.
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