Aha, Tim

The theme of this film is lighthearted, the purpose of shooting is lighthearted and pleasant, and the feeling is also lighthearted and pleasant, to the point of being able to watch it or not. This film is a standard piece of Hollywood entertainment films. I think this is also one of the manifestations of the development of Hollywood film production. As long as they make a film according to a certain standard process, the film will definitely become a standard work. The level can be guaranteed to a certain extent, that is, the kind that makes you feel good after watching it, and the ticket is worth buying. Of course, even if you don't watch it, you will also feel that it is not a loss, because Hollywood will produce many similar standard parts within a year. Pick one or two of them and watch them, and the rest can be roughly imagined. As for how to choose, it depends on your likes and dislikes for the main theme of the film. For example, the main focus of this film is nostalgia, which is to miss the Smurfs who were popular in the world back then.
I watched a review program on TV two days ago, and it happened to talk about the just-released "The Smurfs". The Genie brand has been re-established. To be honest, in my opinion, this purpose is good or not, but it is too difficult. In terms of the production level of this film and the era it is in, it is no problem to temporarily entertain the public, but it is really necessary to achieve the purpose of re-establishing the brand. Some powerless. The reason why the classic cartoon "The Smurfs" left a deep memory for our generation is because of the environment at that time. In that era when entertainment life was relatively scarce, it was like being in a dark environment. , even if a meteor flashes, it can give people a feeling of radiance, not to mention the classic works with deep accumulation such as "The Smurfs", its impact on us at that time can be imagined.
Today's entertainment life is too rich, with various well-made film and television works and classic characters emerging in an endless stream. In terms of the standard of this film, although it is not bad, I am afraid it will soon be submerged in the In the midst of the entertainment boom, I think that in three or five years, there will be no one in a dozen of the kids sitting around me laughing at me in the movie theater who will still be fond of these blue elves. Bar? Although the blueprint is classic, but the helpless times are still different. Every era naturally has heroes of another era. Now it should be the era of Harry Potter.
This film also has a feature of similar entertainment films, that is, the positive characters are responsible for sensationalizing, and the villains are responsible for laughing. I have probably noticed that whenever Gargamel and Aziz are on stage, they are often the ones with the most laughter in the whole movie theater. , the biggest, happiest time. This may lead to a situation where there are more audiences who like the villain in the end. For example, when cosplaying, I am afraid that it is more likely to pretend to be a witch. For example, if you want to adopt a cat, you may want to call it Aziz. , instead of blue.
The film also retains another feature of modern commercial entertainment films, which is the insertion of advertisements. The advertisements in the film can be said to be ubiquitous. Even the male protagonist's occupation is a marketing manager who often deals with advertisements, and one of the troubles he encountered was also Designing advertisements, I think this should be intentional by the director? This should be a lot easier to insert ads, right? Modern people have been entangled with advertising for so long, and it is so difficult to get out of it, that they have formed a conditioned reflex, whether it is advertising makers or viewers like us. For example, when I saw Tim Gunn appear in the film, I was totally taken aback and immediately thought he wasn't advertising for Project Runway, right?

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