Wag the Dog

Garnett 2022-03-23 09:01:56

Sometimes, the relationship between the media and the public is like some kind of reflex. The medium sets the agenda, and the audience responds to it like an IV. Although audience research has always been committed to emphasizing the so-called subjective initiative of the public after social acquisition, behind the powerful operating mechanism of social ethics and anthropological laws, it is difficult for "people" as social animals to escape from the situation. The set "frame". In this sense, the movie "Wag the Dog" actually contains such an assumption, that the powerful effect theory still exists today, when media literacy is generally internalized by the public.

So, when the actress knew she was going to perform and listen to the concert, she was really moved by the sensational country rock. Although the set was fake, her emotions and tears came from her heart; When the female secretaries were called into the Oval Office to "prepare for a response" to a moving speech, they did come out with snot and tears. Even more tragically and laughable, as a viewer who thinks he knows a little about the medium, film, and gender stereotypes, watching how television creates war, how the film industry infiltrates political performance, and how gender outcomes are mechanically brought to the screen. After that, "Courage, Mum" written in mousse code and the slightly hoarse voice really made me tremble like a Couch potato.

Zoonen, a Dutch female scholar, wrote a story in her book that the local media invited her to participate in a critique of pop culture (mainly Madonna) as a feminist scholar. Those media workers originally set up that feminists scoffed at popular culture and the commercial behavior of "selling one's body". I didn't expect Zoonen and some other invited female scholars to like Madonna, so the criticism meeting is still in the brewing stage. already miscarried. From this, Zoonen proposed that feminist scholars have a "schizophrenic" dual personality: on the one hand, as scholars, the female body filled with media is the reinforcement and representation of the unequal gender structure in society, which will affect the socialization process of both genders , Therefore, she must remain awake and criticize immediately. On the other hand, according to Freud, women are bathed in the worship of their fathers and the process of identification with their mothers since childhood, so they have a potential love complex for the same sex. Women scholars are women after all, and they cannot resist the influence of powerful cultural values.

Identity has multiple attributes, and social roles change with different occasions. However, even if the subject consciousness is strong, they may forget their subject consciousness due to changes in the situation. "If You Are the One" is just that. Why does Chen Danqing say that "Fei" is the most authentic program in China? Why are the actors dressed in fancy clothes and performing some elegant body movements in front of the camera, but when it comes to the issue of who to love and who doesn't, everyone has a clear-cut stand and everyone has become very real? What exactly is real?

If the media machine is false, then the things behind the development of this big monster are the truth that can no longer be true.

They are:

the cultural values ​​of the society. From birth, people gradually learn from this society, the understanding of good and bad, beauty and ugliness. Take the blind date show as an example, as performers, the female guests of "If You Are the One" are all dressed up as beautiful beauties, and they also correspond to different professional identities such as teachers, nurses, beauticians, etc. However, the pursuit of beautiful things, It's a constant standard for everyone. Although we say that this society exists both objectively and subjectively. Everyone admits that social culture exists independently of oneself, but it does not deny that everyone has a set of internalized cultural value system, and this set of subjective system originates from the objective reality of society. Therefore, when performing such a very personal act of "mating a mate", each person more or less shows her inner set of cultural values.

The mechanism of human emotion. From nerve endings to the center of the brain, when music or a specific image stimulates an emotional node, no matter where the stimulus occurs, this natural response system will automatically operate. So we see that disgusting sensationalism always has a tearjerker effect, cookie-cutter soap operas always find an audience, and poisonous lyric always sounds so heart-wrenching.

ideology. There are always some things in everyone's heart that are difficult to resist and overcome by reason. It is unscientific to classify them all as ideology, but they all have certain attributes of ideology. Such as potential, danger and irresistibility. This is also a theoretical source of the powerful political content of the media.

And, of course, gender composition, race, sexual orientation, class consciousness, etc. This series of truths is the core force supporting the effect of the media. They are recognized by people and then constructed as media texts to be conveyed, corresponding to diverse audience responses.

From this point of view, it seems that when these real things are controlled by external forces, it is difficult for people not to become a wagging dog.

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Extended Reading

Wag the Dog quotes

  • Winifred Ames: Why Albania?

    Conrad 'Connie' Brean: Why not?

    Winifred Ames: What have they done to us?

    Conrad 'Connie' Brean: What have they done FOR us? What do you know about them?

    Winifred Ames: Nothing.

    Conrad 'Connie' Brean: See? They keep to themselves. Shifty. Untrustable.

  • [Commissioned to write a propaganda song about war with Albania]

    Johnny Dean: Albania's hard to rhyme.