1. When Master Ip Man arrived in Hong Kong, the first person he met was the editor-in-chief of a newspaper. This step was to find the media, cultivate media relations, and pave the way for the publicity of his martial arts hall in the future.
2. Ip Man introduced Zhou Qingquan's son to a newspaper office to work as an editor. This kid is Ip Man's apprentice and admires Ip Man more. This is called training a gunman, or a gunman with a media background.
3. Ye Wen recruited Huang Xiaoming to be a big disciple because he saw Huang Xiaoming's outgoing personality and appeal. As his first user, Huang Xiaoming directly brought him the other 3 users in the initial stage, and completed the original accumulation. play a promotional role in the future.
4. Ip Man has a good attitude towards the aunt who hangs clothes. This is because although the aunt does not belong to his target users, she has a strong voice and can help Ye Wen create a good reputation.
5. Ip Man arranged for Huang Xiaoming and other disciples to put up posters and distribute DM slips for direct point-to-point pulls. Pay attention to the details here, Huang Xiaoming's poster is pasted on the posters of other martial arts halls. This is the early ground promotion method, and poster suppression is a classic model, which is often used in the promotion of Internet cafes and online games.
6. Huang Xiaoming had a conflict with other martial arts disciples and was captured. Ip Man spent two puffs of time making plans and kicked the gym in the name of saving people. Directly showing the characteristics and strength of the product "Wing Chun" has played a very good publicity effect among a large number of onlookers. It is also directly related to the first sect of Hong Quan, which belongs to bundled publicity and is hyped by big manufacturers. What a perfect crisis PR.
7. Ye Wen challenged the major martial arts halls in turn. The competition was originally to obtain a business license, but Master Ye Wen would never waste such a good opportunity. At this time, Ye Wen arranged for the gunman he placed in the newspaper office.
8. Ye Wen, who has always been very humble, refused to pay the membership fee, and used an anti-monopoly attitude to alienate the community of interests formed by the original major martial arts gyms, in order to find opportunities in the chaos. Otherwise, under the suppression of Hong Quan and the exclusion of other martial arts gyms, it will be difficult to make a comeback.
9. Afterwards, Ye Wen indulged his disciples to conflict with other sects, and even quarreled. This is a standard war of words on the Internet today, full of gimmicks.
10. Originally, Ye Wen's martial arts gym was on a rooftop. The environment was good, but working behind closed doors could not achieve the effect of publicity. In order to improve the publicity effect, Ye Wen did not hesitate to give up the rooftop and go to the streets with huge traffic to teach boxing, which greatly increased the attention of Wing Chun. This is the early form of the road show.
11. The foreigners were engaged in boxing matches, and the momentum was huge. Naturally, Ye Wen would not give up the excellent publicity opportunity. He quickly arranged for his disciples to perform Wing Chun before the match, in order to achieve the purpose of publicity and create a certain overseas influence.
12. Who knew that the foreigners went mad and injured the disciples of the various sects. Ye Wen made the optimal plan again in the face of the unexpected situation. While saving his own resources, he sat and watched the big manufacturer Hong Quan fight with the foreigners, and was not in a hurry. Taking this opportunity to publicize, it fully shows that Ye Wen is not a gambler.
13. The foreigners directly killed the head of Hong Quan, and Ye Wen used a knife to kill and get rid of the strongest opponent. For example, it's like Netease's Warcraft was blocked. As the saying goes, the gun is the first bird, and Ye Wen watched from the sidelines as the head of Hong Quan was beaten to death. Not only did he find out the strength of the foreigners, but he also eliminated the biggest competitor in one fell swoop.
14. Later, the foreigners held the ring again. At the press conference, in the face of the Chinese and foreign media, Ye Wen suddenly appeared angrily and scolded the foreigners and said he would participate. Ip Man made the most appropriate speech at the most appropriate time and place. And the reason why Ye Wen can know the time, place and content of this press conference is because of the information provided by his media friends, so the network is very important.
15. Ye Wen's word-of-mouth promotion was extremely successful. In the end, the momentum of this boxing match was several times bigger than before. Ye Wen beat his opponent and tied himself to a patriotic chariot to promote together. Finally, he delivered an inspirational speech. With the help of media such as newspapers and radio, word of mouth has reached its peak.
16. In the end, I left a meaningful sentence about going home for dinner, which was well publicized from martial arts to personality.
17. At the end of the story, Ip Man specially accepted Bruce Lee as his apprentice. This was a decision made to cater to the rapidly developing TV media at the time, and it was undoubtedly very successful.
18. Finally, I would like to say the inspiration that Ip Man gave me. In marketing and promotion, Ip Man did not take martial arts (Wing Chun martial arts) and products (Wing Chun Quan) as the main line, but to promote himself as the main purpose. and achieved miraculous results. This is actually similar to what Jordan did in the NBA. I hope everyone can learn from it.
Facts have proved that Ip Man is really a wonderful flower in the marketing world! ! ! ! ! ! !
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