Product placement: Dove and Lexus, Reivew on The Women

Dove, as a female product, has a large number of implants in this film. It is justifiable. A picture-in-picture advertisement, the bathroom is full of products, and the hand cream on the countertop of fashion magazines. The implantation method can be described as plain as white water. Is the effect really still there? But think about a popular skin care brand, how can you make an earth-shattering placement? Maybe it's better to be steady.

The other is Lexus, the same way as Dove, but it's exciting that they will appear in such a film that only has women. A good idea, obviously targeting the female market, it is indeed a good choice. As a family car for a successful lady in the upper class, the softness of the Japanese car is obviously more suitable than the toughness of the American style, and the direction is correct. The same can be proved, the business car is also very suitable for the successful executives in the film. Good, but Lexus wasn't the first.

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