This book is developed, designed and published by Random House Company. The designer is the great Mr. David A. Carter. People who do pop-up design should be familiar with him. Before his One Red Dot & Blue Two series have won international awards. All in all, it's really a supreme honor to work with such a master.
At the end of 2006, we received this project. At that time, Random House gave a designer's white manuscript sample (we call it white dummy or mock-up) and a simple book specification. After quoting the price, I probably felt that The price of our company is reasonable, so the long development phase begins.
In the actual development process, David had too many revisions and repetitions, so we made the color sample three times, and the white sample did not know how many times, and finally passed, and finally we can start the official mass production. .
Everyone must be moved by the plot of Horton searching for that speck of dust in the sea of alfalfa flowers in the film. In the book, the designer's original idea was to use pink flocking to express the scene, with a zigzag path in the middle. A pulley is placed behind Horton. When the reader turns to this page, he can drag Horton (drag). While moving, Horton himself was spinning) to show the hardships he was looking for. However, in the end, due to practical problems, the flocking manufacturer could not accurately express the shape of each alfalfa flower (it was too tiny!), so this flocking idea had to be abandoned.
There is also the stairway that JoJo finally climbed to blow the trumpet. Hehe, I am too familiar with it.
David is very strict with details. The petals of a flower should be upward, but the engineer made it downward; the rope tied Horton is too tight; when the book is opened, the color behind the doll does not match the background when the doll stands up, etc. on our sample book.
In fact, it is not difficult to understand these problems, but how to solve them effectively. Although I translated all the details reflected by the designers to the engineers, and communicated with them face-to-face to emphasize, but when they promised that there would be no problem, the new samples sent the next day were still full of errors. There is a dead heart. Mingming replied to the guest that everything is under control, new samples can be sent out today, but at this moment you have to tell a big lie to prevaricate why samples just can be available by tomorrow!
What will test your endurance is the supplier , Obviously the model is OK, but when it comes to the real production of large-scale goods, he tells you that the quality cannot meet the requirements of the model. You will feel that you are an air bag that is angry on both sides. The customer desperately urges you not to delay the delivery date, and the supplier casually said that your company has not paid the amount owed by your company last year. . . Alas, I feel like a little bee, buzzing around looking for a big boss, and writing emails to every level of superiors to solve these problems that are beyond my ability.
. . . . . .
Everything can finally be produced normally, and the customer actually complained about the smell of dead dogs in our books in the final advance copy level! It’s really going to collapse~ You can imagine the situation of 100,000 books being opened and hanging in the workshop at the same time. ? In short, the final solution is this. . .
Hey, thinking about these lovely scenes now, I feel that although it is hard, after all, I have realized that I really do something seriously from the beginning to the end. Those sad and happy days are really beautiful.
Horton's story was known to me two years ago, and it's still so familiar. (I once read it word for word and proofread and found a word that wasn't a graphic but an image!) If Horton taught me anything, it was, without a doubt, his unwavering will. Hehe, thank you, lovely elephant, while reading your wonderful story, you also taught me how to give birth to you. :-)
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