"If you're not paying for the product, you're the product being sold."

Sterling 2022-03-23 09:02:25

"What they don't realize is that they are competing for your attention. Their business model is to keep people's attention on the screen."

"Persuasive technology, it can be said to be the deliberate design of extreme applications, we really want to modify a person's behavior, we want them to continue to do it with their fingers. You pull down, refresh, the top is new content, in Psychologically, we call it 'positive reinforcement', you don't know when you're going to get it or what you're going to get, it's like a slot machine in a casino. I want to penetrate deep into your brain, in your Planting an unconscious habit in the brain makes you programmed at a deeper level."

"If a thing is a tool, it's always there, and if it's not, it's going to ask for something in you."

"Likes were originally meant to spread more kindness and love to the world, but they ended up making many teenagers depressed because of too few likes."

Is social media building a new power, hierarchy?

Social media is something we construct, not physics, biology, or a natural model given by nature. It is designed by human beings based on human nature and weaknesses, and the only way we can think of cracking it today is to expect it to become kind and human in addition to requiring rules and calling on us to resist.

Technology is changing, but what remains the same is human nature. Technology has only allowed us to recognize or amplify such human nature. This is an eternal proposition: how can we really use technology to construct the world we live in under the concept of humanism? Or perhaps, this is not a question of how technology and people coexist at all, but how an individual explores himself and realizes a self-consistent proposition. The real enemy is not technology and concepts, but ourselves.

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Extended Reading

The Social Dilemma quotes

  • Justin Rosenstein - Facebook, Former Engineer: We live in a world in which a tree is worth more, financially, dead than alive, in a world in which a whale is worth more dead than alive. For so long as our economy works in that way and corporations go unregulated, they're going to continue to destroy trees, to kill whales, to mine the earth, and to continue to pull oil out of the ground, even though we know it is destroying the planet and we know that it's going to leave a worse world for future generations. This is short-term thinking based on this religion of profit at all costs, as if somehow, magically, each corporation acting in its selfish interest is going to produce the best result. This has been affecting the environment for a long time. What's frightening, and what hopefully is the last straw that will make us wake up as a civilization to how flawed this theory has been in the first place, is to see that now we're the tree, we're the whale. Our attention can be mined. We are more profitable to a corporation if we're spending time staring at a screen, staring at an ad, than if we're spending that time living our life in a rich way. And so, we're seeing the results of that. We're seeing corporations using powerful artificial intelligence to outsmart us and figure out how to pull our attention toward the things they want us to look at, rather than the things that are most consistent with our goals and our values and our lives.

  • Tristan Harris - Google, Former Design Ethicist: How do you wake up from the Matrix when you don't know you're in the Matrix?