In fact, being a liar, even a liar guarding the phone and phishing, seems to be under great pressure.
In order to make life better, ROY regards himself as an artist (Con artist). In addition to changing clothes in his closet, an important skill he possesses is storytelling, a story that can convince the target, and the ability to make up a story that keeps the "customer" from hanging up in one second.
Advertisers also have to learn to tell stories. You have to tell consumers a story about this brand: "From the Prairie." You have to tell the consumer about another consumer's story, "Who knows who uses it".
"Advertising is legalized lying." The advertiser may also be called a legitimate liar. Advertisers with good "storytelling skills" are also needed. According to Michael Maynard, "Advertising is the poetry of Capitalism", are they not poets?
Artists, it is inevitable to deal with artists. Since ROY's mood was affected by the story of her "daughter" ("You are as bad as her boyfriends"), I knew he was going to be planted.
As an advertiser, his destiny may still be the same as that of a con artist. No matter how creative and rational, he will eventually become a consumer, accepting the baptism of advertising and the poison of consumerism.
Reference
http://www.fx120.net/man/200512/man_124509.html
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