There have been several versions of the trailer. From the awakening of female consciousness to the time when I finally began to serve my father, but the filming of a movie is finished. How the trailer changes the overall content of the movie will not change much, maybe a few The poor response a month ago caused Disney to reshoot some content, but I believe that the inner core remains the same, and it is still the usual way of feminism and personal heroism!
But here comes the question, this way is used on Mulan, will China eat this set?
We would like to talk about Disney's past animation adaptations. The domestic box office is average but the reputation is good. One of the important reasons that is easy to be overlooked is cultural curiosity!
For domestic audiences, whether it is Beauty Beast or Aladdin, whether it is European and American fairy tales or Middle Eastern Arab stories, there is actually no essential difference. Just as whites and blacks are foreigners in our eyes, the reason is that we are different Other cultures of Chinese culture have curiosity but are not familiar with it.
But Mulan is different!
Even if it is adapted from a Disney cartoon, that cannot change the fact that Hua Mulan comes from classical Chinese poetry!
We may be unfamiliar with other cultures, but are we still unfamiliar with our own culture?
You filmed a movie about Mulan. The core values in it are completely European and American. The filial piety of serving in the army for the father has become the awakening of women's consciousness of running away from marriage. You also want to tell everyone: Look, this is the spirit of Mulan that you should praise! Who are you insulting?
Will this kind of film reputation which is extremely deviated from the original work and the past cognition of domestic audiences be good? I can not believe it!
Of course, if Disney fully understands and respects the original spirit of Mulan, then it's another matter! However, after so many years, I don't think Disney will change its style!
Therefore, I think that Hua Mulan's domestic box office and word-of-mouth is really possible!
In addition, let’s talk about the starring Liu Yifei. She is really not resistant to the box office. Although her fans of social software are very loud, but the absolute number is really not that many, otherwise her movies will not be on the street. Very powerful, but the box office requires money to vote. It is for movie word-of-mouth. Luhan has a lot of traffic. What about Shanghai Fortress?
On September 3, 2020, guess the box office in advance. The total box office is between 250 million and 300 million, and the box office on the first day is 80 million to 120 million! If the reputation is extremely poor, the box office on the first day is around 50 million, and the total box office is only 200 million!
On September 4, 2020, I finished watching the whole movie. I decided to change the box office forecast. The first day's box office was 50 million, and the total box office was 120 million!
On September 6, 2020, I did not expect word-of-mouth to jump so fast. The 11th is Friday. It is difficult for Mulan to exceed the creed on the first day of box office. It is predicted that the first day will receive 35 million, the next day 25 million, and the first week’s box office will reach 70 million. 80 million, the total box office is not more than 100 million...
Next, the overall idea of public relations: vigorously criticize the behavior of watching piracy, link watching piracy with movie quality and blur the key points, and promote that not watching the original is not eligible to evaluate movies! To further stimulate the mentality of the fans to protect the main, it is a bit to strive for more circles on the day of the screening!
To make a statement, I have not seen the genuine, so I am not qualified to evaluate the genuine Hua Mulan, and I don’t know how the quality is! I have only seen piracy, and piracy is really bad!
In addition, Liu Yifei doesn't hate it personally, but some of her fans and the PR team behind her really hate it!
Fans must use their brains to fight back. You must distinguish the difference between reasonable analysis and prediction and hacking, and blindly scolding others for hacking, just to set yourself more opposing goals. It is not a good thing for the movie and Liu Yifei! The lessons learned from pg one and Xiao Zhan are like yesterday!
September 7, last update: From the perspective of public relations, word-of-mouth is completely hopeless, so the next focus is on the premiere box office. The team knows that this is a movie with a weak successor, the premiere and the next day's box office. Almost all the box office, so the current marketing focus is how to lure or fool more viewers to watch, so the next step is to focus on criticizing piracy, publicizing that there is a moral problem with piracy, and the scores of people with moral problems are naturally unfair, and strive to be as blind as possible. Many viewers, through curiosity to drive the audience into the theater to find out, the word of mouth is gone, and the box office can't give up!
In fact, for a star, acting skills, personal settings, and reputation are important but not the most important! The value of a celebrity’s existence is her commercial value. The most intuitive manifestation of the commercial value of a movie star is the appeal of the movie’s box office. Therefore, the marketing team behind the celebrity does not need word-of-mouth, but the box office dare not give up. Once a star’s commercial value is questioned, Then she is very close to being abandoned by the market!
At the beginning, we wondered, why didn't the marketing team let Liu Yifei cut with Disney? Considering from this perspective now, you will find that it is not not that it is not cut, but that it cannot be cut. If you want to protect someone, you must protect the movie!
Fans may just want to happen purely for idols, but the team behind the star knows the stakes!
If you want to understand this, you naturally understand the efforts made by the public relations team! It's all business!
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