Ray Klock is a milkshake mixer salesman. At the beginning of the movie, Ray failed to sell again and again. By chance, a restaurant named McDonald’s ordered six milkshake mixers at once, which made Ray take him with him. Curiosity came to San Bernardino.
The small and convenient kitchen, busy and orderly staff, and the strict owner of the amount of bread salad dressing. He was deeply attracted by the nutrition model of McDonald's restaurants. This is an unprecedented business strategy he has seen. However, his ambition was buried here. Lei began to meet with the McDonald brothers to introduce his entrepreneurial ideas to them, but the McDonald brothers hesitated, which hinted the failure of the McDonald brothers.
Later, the McDonald brothers finally signed a contract with Lei, agreeing to Lei establishing a franchise store. However, due to financial reasons, Lei quietly mortgaged the real estate. He believed that the McDonald’s franchise store’s mismanagement was due to the owner’s reasons, and later proved that his idea was correct. Lei began to stop meeting with his so-called wealthy friends, and he found his fancy Of people ran the remaining branches, and everything started to develop. Throughout the movie, I have to admire Lei's agility for business opportunities. His series of negated persistence by the McDonald brothers and tenacity under the pressure of various loans are the value of his future success.
Ray has faced difficulties in every trough. He can firmly seize every opportunity and the people who can help him, ranging from the Jew who sells the Bible to the bank staff.
Because of the loan pressure and the McDonald's brothers' rejection of instant milkshakes, the bank staff suggested that he collect the income through the franchise store rent, which is why McDonald's is actually engaged in real estate.
In the end, Lei and the McDonald's brothers signed a contract because of their disagreements. Lei bought McDonald's for US$2.7 million.
Shopping malls are like battlefields, and commercial value is the only measure. What Lei did is not to be different, but to be unique. Human beings can create their own lives by changing their thoughts and attitudes, but most people do not have the courage to desperately pursue greatness.
Lei may not be a sincere collaborator and good husband, but it is undeniable that he is a smart businessman.
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