The great creator talks about the feelings brought to me by the golden arches

Lukas 2021-11-23 08:01:12

The history of the story of the Golden Arches entrepreneurship! Briefly talk about a few points of view: 1 Remember to pay attention to intellectual property when doing business. The real founder of Golden Arches let latecomers take advantage of intellectual property issues, reminding me of Tengwang Pavilion moon cakes and Qiao Jiazha. Qiao Jiazha is the creator of Tengwang Pavilion mooncakes!

2 McDonald’s cones are better than KFC’s. I don’t know if milk has replaced milkshake powder...

3 Cultural marketing has always been an important business mode of operation. Since ancient times, Chanel, LV, CK, etc. have used brand stories to run their businesses and make products generate brand premiums... If Golden Arch does not have a brand story, then create a brand story, consumers Pay the bill if you recognize it...

4 Switch to the business profit model. McDonald's makes money from real estate instead of Hamburg. Consumers get the most benefits, and businesses also make money. To achieve a win-win situation is the most successful business model! I have to say that the nobles met by the hero at the time were really awesome!

5 There is no traitor, no business, and wealth and danger, this is the most profound description of the male protagonist's character. After growing up, he divorced his wife, married the wife of a married partner at the time, kicked off the original founder of McDonald’s, and replaced milk with milkshakes in order to save costs...On the other hand, I have to say that the man’s bet With an apprentice mentality, after getting the franchise right, no one will invest and start a shop with mortgage property. If you win, you will win, if you lose, you will have nothing...

6 Every sales has a dream of a great corporate partner... Successful sales seem to have their own similarities, and their advantages and disadvantages are particularly obvious. Facebook founders, Steve Jobs... have amazing similarities...

7 The successful operation of the business model is really historically similar, and if you want to make a lot of money, it really depends on not only one person, but a win-win situation is the eternal king.

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Extended Reading

The Founder quotes

  • Dick McDonald: I just have to ask you one thing. Something I've never understood.

    Ray Kroc: Alright.

    Dick McDonald: That day we met, when we gave you the tour...

    Ray Kroc: Uh huh. What about it?

    Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...

    Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.

    Dick McDonald: How do you know?

    Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?

    Dick McDonald: And?

    Ray Kroc: How many of them succeeded?

    Dick McDonald: Lots of people started restaurants.

    Ray Kroc: As big as McDonald's?

    Dick McDonald: Of course not.

    Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.

    Dick McDonald: Which is?

    Ray Kroc: Even you don't know what it is.

    Dick McDonald: Enlighten me.

    Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.

    Dick McDonald: That's clearly not the case.

    Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.

    Dick McDonald: So if you can't beat'em, buy'em.

    Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.

    Dick McDonald: You don't have it.

    Ray Kroc: You sure about that?

    Ray Kroc: Bye Dick.

  • Ray Kroc: Look, if you don't wanna make a profit, that's fine.But don't stop the rest of us.

    Dick McDonald: Us?

    Ray Kroc: Us, as in everyone but you.

    Dick McDonald: Who did you send them to?

    Ray Kroc: Everyone but you.

    Dick McDonald: You have no right. You are to stop this instant, is that clear?

    Ray Kroc: Nah...

    Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.

    Ray Kroc: I am through taking marching orders from you... You and your endless parade of NO's. Constantly cowering in the face of progress.

    Dick McDonald: If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.

    Ray Kroc: I have a far greater understanding of McDonald's than you two yokles.

    Dick McDonald: What? You will do as we say.

    Ray Kroc: Nope.

    Dick McDonald: You have a contract!

    Ray Kroc: You know, contracts are like hearts... they're made to be broken.