The story behind McDonald's

Jayne 2021-11-23 08:01:12

The film tells the story of the McDonald’s brand founder Ray Krock from a man to middle-aged life without success, from a smoothie mixer salesman who listens to successful lectures every day to build McDonald’s into one of the world’s largest catering empires from a neutral perspective. One entrepreneurial story.
It is said that the film is neutral because the film does not portray Ray Klock as an inspirational model who has been struggling to succeed, but rather objectively describes how he discovered the potential of McDonald’s from the Mike and Dick brothers and took it step by step. The experience of building your own business empire. In order to fully control the booming business, the film does not hesitate to use disgraceful means to kick off the modern fast food process and the McDonald’s brand founders Mike and Dick brothers, dominate the McDonald’s brand, and do not shy away from the love of the new and the old after the success of the business. Abandoned his wife who had always supported his career, and got married (married the wife of his subordinates).
From a commercial point of view, Ray may be a successful figure, making McDonald's a symbol of American culture, and providing food for one percent of the world's people every day. Ray is indeed indispensable. But from the perspective of being a human being, Lei Ke is a complete scumbag. From the initial dedication to the Mike brothers who discovered the fast food mode, to the ruthless "dumping" of these honest and conservative brothers, in Lei’s words, the business war is so cruel. When your opponent falls into the water, I will plug the water pipe. Into his throat. Perhaps as this movie reveals, shopping malls are really not suitable for kind people to survive. Of course, from a movie perspective, this crisp biopic is still very interesting.
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Extended Reading

The Founder quotes

  • Dick McDonald: I just have to ask you one thing. Something I've never understood.

    Ray Kroc: Alright.

    Dick McDonald: That day we met, when we gave you the tour...

    Ray Kroc: Uh huh. What about it?

    Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...

    Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.

    Dick McDonald: How do you know?

    Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?

    Dick McDonald: And?

    Ray Kroc: How many of them succeeded?

    Dick McDonald: Lots of people started restaurants.

    Ray Kroc: As big as McDonald's?

    Dick McDonald: Of course not.

    Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.

    Dick McDonald: Which is?

    Ray Kroc: Even you don't know what it is.

    Dick McDonald: Enlighten me.

    Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.

    Dick McDonald: That's clearly not the case.

    Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.

    Dick McDonald: So if you can't beat'em, buy'em.

    Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.

    Dick McDonald: You don't have it.

    Ray Kroc: You sure about that?

    Ray Kroc: Bye Dick.

  • Ray Kroc: Look, if you don't wanna make a profit, that's fine.But don't stop the rest of us.

    Dick McDonald: Us?

    Ray Kroc: Us, as in everyone but you.

    Dick McDonald: Who did you send them to?

    Ray Kroc: Everyone but you.

    Dick McDonald: You have no right. You are to stop this instant, is that clear?

    Ray Kroc: Nah...

    Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.

    Ray Kroc: I am through taking marching orders from you... You and your endless parade of NO's. Constantly cowering in the face of progress.

    Dick McDonald: If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.

    Ray Kroc: I have a far greater understanding of McDonald's than you two yokles.

    Dick McDonald: What? You will do as we say.

    Ray Kroc: Nope.

    Dick McDonald: You have a contract!

    Ray Kroc: You know, contracts are like hearts... they're made to be broken.