On social platforms, I saw an up master who had been following recommending this movie. Out of admiration for the up master’s cognitive and executive abilities, I immediately looked for it and watched it. It turns out that I am not worthy of it. The reason for the recommendation of this up host may be to start his own business, and then he particularly sympathizes with the protagonist. It seems to me that the movie is plain and ordinary, and it is far less shocking than watching the biographies of commercial characters.
A cursory glance at the comment area, I found that everyone analyzed the movie from the perspective of business model, management model, and character image, and learned a lot of things I didn't find when watching the movie. I am interested in business, but I am not familiar with it, so let's try to express my opinion from a cultural and psychological point of view.
This film tells the history of the founder of McDonald’s, all successful people are similar, passion and love for career, decisive decision-making, efficient execution, separation from emotional analysis and problem solving, and always grab the benefits in their own hands. Of course There is also the perseverance mentioned by the author himself.
With regard to the establishment of a cultural brand, the protagonist Ray Klock, based on his previous sales experience, keenly perceives the advantages of the name "McDonald's", which is smooth and easy to communicate with. The big brands that are common in life do not have slurred names. Conciseness and clarity are the first conditions for the gradual increase in the scope of communication, which reduces the difficulty of communication. At the same time, because of the "M" arches, Klock thinks of churches, so his initial vision is ambitious, to create a "New American Church" to provide services to families and communities. No matter what kind of business, when the vision is created, money is definitely not the goal. Their original intention is to improve human survival and improve the quality of human life. Jobs' vision is to provide people with better communication equipment. When Jack Ma first founded the China Yellow Pages, he wanted to spread Chinese information. The vision gradually changes with the development of the company, and McDonald's vision today is definitely different from before.
McDonald's vision: control the global food service industry.
KFC's vision: Make KFC surpass McDonald's in the world and make KFC the most popular catering brand in the world.
Dicos Vision: Provide high-quality food and service, use superior management energy, and become a world-class chain restaurant group with love and care.
Baidu took a look at the visions of the three companies. They are not the current ones. They are all visions of a certain period of time, but they can also get a glimpse of them. The breadth, strength and effect of the vision are worthy of our attention and reflection.
Regarding the creation of the brand, Klock was criticized. Many people think that he took the title of founder of the McDonald's brothers and used the brand name of McDonald's, and he did not even pay the patent fee in the end. All this stems from Crocker's control of the right to speak with the McDonald's brothers. The rules are set by him, and he believes that the McDonald's brothers are only worth so much. He is not short of this patent fee, but he is not empathetic about the profit cutting. This is different from Chinese businessmen. When Chinese businessmen are cutting their interests, they often have to pay attention to affection, not only to remember old feelings, but also to establish a good image of Confucian businessmen. In the end, the film mentions that Klock's second wife donated all of her property, and created an image of a wealthy American.
When it comes to the second wife, I have to mention the first wife. Laura Dunn plays such a humble role that makes me feel overkill. But the famous actor is very good at acting, she put a tired wife into the woods. As the wife of Klock, a salesperson for 30 years, she has good qualities and supports her husband’s decision. When her husband’s entrepreneurial dream was ridiculed by friends, she tightly held her husband’s hand under the table and gave him the greatest encouragement. and support. I was moved by this scene, and a picture was also cut.
The reasons that caused the two to part ways are also accumulated over time. Firstly, Klock kept his wife to mortgage the house, and secondly, the pace of their lives became more and more inconsistent. His wife, nearly half a hundred years old, wants to enjoy the leisure time of his family and friends, but Klock has his ambitions all the time. The lack of good communication wiped out the love between the two. If the two adopt a good way of communication, they may not get to divorce. At the time of the divorce, Klock was criticized again. He only left the house and car that were not important to his wife. He didn't want to give his wife any shares. He even said that he would only give her shares unless I die. This is probably the case for men in the world? So this is also the source of my title, businessmen pay more attention to profit than parting. Klock didn't talk about feelings in the face of interests. From my limited experience, Chinese husbands are relatively better. Chinese people’s family concept is relatively traditional. Even after a divorce over half a hundred years, they keep in touch with their wives and children, and they still give a lot of help and care.
But marriage aside the original impulse of love, it was originally a value game. So it seems that love and character are especially important in marriage. If there are no two things, then the essence of marriage is no different from a social transaction. Two people use marriage to complete some social tasks and provide some value to society together, nothing more. People eventually become numb, mechanical, and lose their vitality.
In this movie, the business experience I learned is "delete the complex to simplify the three autumn trees, and bring the different standards to the new February flowers". In the face of the cumbersome fast food service process in the past, the mission was simplified to how to quickly provide standardized services. Since then, all behaviors have revolved around this. Goal progress. From this we can see the importance of finding pain points and clear goals.
In the development of life path, the experience I have learned is a great success, just once. In a lifetime, people have to make thousands of decisions, and these decisions are for this great success. Some people's lifetime success may be choosing a good position, some people's lifetime success may be choosing a good partner, and some people's lifetime success may be choosing a good business opportunity. So never be afraid of failure, turn failure into an opportunity to comeback, and meet great success sooner or later. When opportunities come, they must be seized and executed.
Klock's transformation is inseparable from his own vision and the help of noble people, such as Harry, who provided him with advice on buying land. As a person in the financial industry, Harry only happened to hear Krock’s experience at the bank counter. He heard that there must be a problem behind Krock’s funds. Out of enthusiasm or some other purpose, he took the initiative to find Krock to help him analyze the financial statements. After reading the report, he suggested to Klock that his franchisees could not find a place to rent a house on their own, but should buy land from the headquarters and lease it to the franchisee, which opened another road for McDonald's development. Many Chinese entrepreneurs have also learned this path, and even when buying a house in China, the intermediary will tell you that you can’t go wrong if you buy a house close to McDonald’s. The location of McDonald's was analyzed by a group of professionals, and the people just followed. It suddenly occurred to me that many shopping malls only have KFC and no McDonald's. The reason is also because McDonald's wants to buy land on its own.
After watching the movie, I really want to see Klock's biography, I don't know if there is any. When watching the movie, he was amazed at his ambition and speed of expansion. He had seen Wu Xiaobo's business failure documentary and how many companies were destroyed by blind expansion. When the store was expanding frantically, he wondered what his psychological thoughts were. The more feared, the more greedy? Or is it the reproducibility of McDonald's, such as the fast-moving food industry storefront and audience, which gave him infinite confidence. curious.
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