If you think this is a history of a big boss who talks about brand creation, if you think this is a must-watch series for brand marketers, if you think this is a detailed interpretation of a business case...that's right.
Sales Ray Klock, 52, met the McDonald’s brothers. Their story begins.
There are no myths, no mutual support, and no human relations after the establishment of an empire... there are only goals, persistence, and only business. So here is naked.
One sentence interpretation is: Klock, a 52-year-old middle-aged man who signed McDonald's, kicked people away when he got older and got married. By the way, he was divorced and married and told the world that he was the founder of McDonald's!
That's right, ordinary people will think it is too scumbag!
It is also said that this is business, and soldiers are not tired of fraud!
This film is a documentary, it is not whitewashed, it is not exaggerated, and it is not legendary enough to be unbelievable. I like its authenticity. This sense of reality is that, as it is, the McDonald’s brothers innovated fast food and made the M golden arch for McDonald’s. This is the source of all business.
With his vision and perseverance, Ray Klock did not copy McDonald's product process, but directly sold it to the world. This requires vision, strategic layout, and very strong courage. This is something the McDonald’s brothers don’t have.
Here has become a contradiction between the two, and has also become the core of the disintegration.
Since it is the history of big business entrepreneurs, it must be regarded as the key to success of McDonald's. Innovation! To make fast food faster, to make fast food into a process, a group of people do not fight in a small place, it is really a very, very powerful masterpiece. This is an innovation that affects the world.
Innovation of development model. Continue to expand the territory by buying land and leasing. Turn the huge expense of rent into a huge value that can generate income! This has benefited many companies in this case.
McDonald's is not only a company that sells burgers, he is also an authentic real estate company.
Star recommendation: ⭐️⭐️⭐️⭐️
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