Don't start a business if you don't be ruthless

Jaylen 2021-11-23 08:01:12

The story of the Golden Arch started here. It originated from a 52-year-old middle-aged American who was unwilling to retire. In the process of selling milkshake mixers, he smelled a little bit of fortune.

The origin of everything is so simple and unbelievable. There is a lonely and indifferent restaurant standing alone on the desolate open space. Who would have thought that there is a huge amount of wealth buried here. No matter how big the wealth is, someone needs to dig it. The McDonald's brothers saw the gold on the land and were already satisfied, but Ray smelled the entire American gold bar hidden underneath like a hound. He put in a lot of hard work and insisted on starting from every difficulty, and the difficulty became bigger and bigger in the process. I was surprised to see that Ray never had any self-doubt, at least in the film. He walked down this road unswervingly, even if he pledged his house and almost no place to live. Hesitate your choice. I want to say that he is extremely lucky. If he hadn't met Harry Sonneborn and had given him the idea of ​​buying real estate and selling burger restaurants at that critical moment, he would really have died a long time ago. Some people start their own business with smooth winds and favorable conditions. For example, Robin Li does Baidu, and some people make great achievements in the end, such as Jack Ma doing Alibaba. Entrepreneurship is not something that everyone can take. Any bumps on the road may ruin your efforts at a fatal moment. The most common way to die is to break your funds. Ray was almost ruined during his rapid expansion. According to his regular chain business model, even if he temporarily borrowed money to alleviate the funding problem, it will sooner or later be a dead end. People who start a business are really dead. If I were Ray’s ex-wife, I would probably not support him to mortgage the property again to set up a hamburger restaurant. After all, the milkshake making machine business that I ventured out of last time was a desperate failure. Ray is very hungry, and this hungry is destined that if he fails at McDonald's, he will continue to start his own business at the age of 60 and 70. Besides, he is not a good person at all, and it is not surprising that he betrayed anyone for personal business interests. It is also very important that it is his turn to lie to others, and it is not his turn to lie to him. If you are a good old person, it is good to have no intention of harming others. If you don't even have the heart to defend against others, then I advise you not to start any careers, work hard or become a freelancer.

Mike Keaton really looked like Ray himself, even that decisive force was exactly the same as the greed and cruelty written on his face.

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Extended Reading

The Founder quotes

  • Dick McDonald: I just have to ask you one thing. Something I've never understood.

    Ray Kroc: Alright.

    Dick McDonald: That day we met, when we gave you the tour...

    Ray Kroc: Uh huh. What about it?

    Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...

    Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.

    Dick McDonald: How do you know?

    Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?

    Dick McDonald: And?

    Ray Kroc: How many of them succeeded?

    Dick McDonald: Lots of people started restaurants.

    Ray Kroc: As big as McDonald's?

    Dick McDonald: Of course not.

    Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.

    Dick McDonald: Which is?

    Ray Kroc: Even you don't know what it is.

    Dick McDonald: Enlighten me.

    Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.

    Dick McDonald: That's clearly not the case.

    Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.

    Dick McDonald: So if you can't beat'em, buy'em.

    Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.

    Dick McDonald: You don't have it.

    Ray Kroc: You sure about that?

    Ray Kroc: Bye Dick.

  • Ray Kroc: Look, if you don't wanna make a profit, that's fine.But don't stop the rest of us.

    Dick McDonald: Us?

    Ray Kroc: Us, as in everyone but you.

    Dick McDonald: Who did you send them to?

    Ray Kroc: Everyone but you.

    Dick McDonald: You have no right. You are to stop this instant, is that clear?

    Ray Kroc: Nah...

    Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.

    Ray Kroc: I am through taking marching orders from you... You and your endless parade of NO's. Constantly cowering in the face of progress.

    Dick McDonald: If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.

    Ray Kroc: I have a far greater understanding of McDonald's than you two yokles.

    Dick McDonald: What? You will do as we say.

    Ray Kroc: Nope.

    Dick McDonald: You have a contract!

    Ray Kroc: You know, contracts are like hearts... they're made to be broken.