In terms of content, this movie is neither as rootless as The Social Network. In The Social Network, you can’t feel the development of business, everything is like a novel; nor is it a steve jobs like everyone is drunk. A solo individual one-man show. It is full of drama as a documentary film, but it is so sincere as a commercial film that it can even be widely circulated as a classic business case. Especially for the generation born in the 1980s, the McDonald's in the film is even more a mark of the times. It is a classic legend among outsiders. The M in that background alone gives people the motivation to watch. Look at the Coca-Cola, look at the McDonald’s, look at them as they walk into the corners of the city and become a part of our lives. They are like the representatives of the United States, and are the unique symbols of the United States leading the world; even though the fast food culture is not something to boast about, It is a distinctive sign of American dining; it is not a long-established store, but it rose in the 1960s and quickly swept the world, still providing food for 1% of the world's population every day.
All of this attracted us to the era described in the movie, an era when the United States was supposed to be a country that was so soiled and scumbags but was full of influence on the world stage later.
Evaluation:
Actor:
Because I haven’t seen a movie with old Batman, if it weren’t for having just watched Spider-Man: Home-Coming, I wouldn’t really recognize him, but the villain leader he played in Spider-Man is very good. Well, he is also suitable for playing a character who is not completely decent, so you can imagine that he is still very powerful in this film. The future CEO of McDonald's also gave people a refreshing feeling, a bit like Zhuge Liang's appearance, other people were not so impressed.
Plot:
This film basically belongs to the place where the abbreviation is supposed to be accelerated, and the place to be added is definitely the state of the shot, there is no obvious undesirable jump or delay in the plot, and the story itself is very good. So it's awesome.
Music:
Not a feature of this film.
Picture:
Old America in the 1950s and 1960s, all kinds of old cars, heavy equipment (milkshake machine), high way 66, and fast food waitresses wearing roller skates, simple menus, etc. are all modern feel.
--- Spoiler start:)---
The protagonist in the film, Lei, is just a failed milkshake machine salesman. He has a good eloquence and a good job, but he is still tirelessly looking for new opportunities, and he will not hesitate to bankrupt his family. He is a real gambler who has failed and fought repeatedly, and he still dared to put all the chips on it. His wife could not understand this. The only thing that comforted him was Emerson's speech, the kind of pursuit of spiritual liberation. Humanistic feelings (I used to think that the so-called success study is chicken soup and a means of MLM. I didn't expect that it actually has roots, and it even led a generation of Americans to form a different legend.)
And a local shop in Southern California attracted his attention, because in this era when other restaurants were too busy to order and had no intention of adding milkshake machines, this little shop actually ordered six milkshake machines. This shows that It has so many guests, and it still has enough energy to sell milkshakes, which is really incredible. It turns out that this restaurant called McDonald’s has adopted a streamlined product and process-oriented way of eating (fast food), so that everyone can quickly get their own food, while other aspects can be reduced and reduced. There are only the best-selling drinks, burgers and fries. There is no open drive through window. You must stop and walk to the window to pick up the meal. There is no waiter (fast food is taken by yourself, which saves you the trouble of tipping and waiting for service), no peripheral products such as beverage vending machines/disc players, and no tableware can only be eaten by hand, not even provided for people to sit. The table that came down to eat (of course there will be later), only has affordable prices, excellent quality, and efficient meal speed. Now think about these characteristics of McDonald’s in the United States, which pays attention to simplicity and efficiency. Of course, it has become a common feature of all fast-food restaurants later (of course, it is hard to say that the quality is excellent. In & out in California is still excellent in this regard. Yes, fresh ingredients are used).
However, it is incredible that although the McDonald’s restaurant is so in line with the needs of the times, it only had three local franchise stores at that time (the McDonald’s brothers pursued quality, so the promotion was quite conservative). Lei decided to become its franchise store manager to deal with the franchise store promotion problem. . After that, Ray mortgaged his real estate to build a new franchise store. It can be said that he used money for speed and ran around for the new franchise store. In the end, he even couldn't make ends meet. But at the same time, the McDonald's brothers paid attention to fairness and quality, so they didn't. The franchise stores that Lei promoted had more resources or benefits and did not lower the standard at all, so Lei became angry and had a cold face with the McDonald's brothers.
Lei’s profitability could not keep up with the speed of his expansion. At this time, McDonald’s later CEO approached him and gave a real estate profit route, that is, buying the land of McDonald’s branch, so the rental income of new franchise stores can be in the early stage. It brings benefits to Lei (a high-sighted, real estate is a limited resource, so with the development of the city, it will only increase, and now McDonald’s is the largest real estate holding company, and its knowledge), and this new company that manages real estate does not Will not be constrained by the McDonald's brothers. Lei, who left the constraints of the McDonald’s brothers, became even more expansive. The sky was high and the birds flew. He was a crazy man and he did this crazy thing. In just a few years, McDonald’s has become a household restaurant all over the United States. Now, he can proudly call himself a national corporation, and of course it doesn’t take long to become an international. (It was already all over the world in the 1970s, and China was already the last few stations, probably only entered in the 1980s and 1990s) At
this time, although the technical means belonged to the McDonald’s brothers, they had no control over Lei’s behavior. In fact, not many people know that this McDonald’s first restaurant is the prototype of this change. People don’t care so much about the quality of the food, let alone who is the first, just like Apple’s prosperity is not because of its earliest creation. Windows operating system, but because of the big sales of IPOD and smart phones (MAP3, WI-FI function or touch screen is not its first). It can be seen that the invention of technology is indeed very important, but sometimes the popular person may be more important than the discovered person, at least in the case of McDonald's. If there is no Ray, McDonald's is just a small local restaurant in Southern California, no matter how advanced and special it is, people in other states would not know it.
And Ray is indeed as he said, heartbroken, he bought the naming rights of McDonald’s from the McDonald’s brothers, forcing the original creators of McDonald’s to change their names, and opened another McDonald’s next to the McDonald’s brothers’ store, thus The McDonald's brothers completely rushed out of the McDonald's restaurant empire, and in the end they did not even compensate for their technology/patent costs (it is a revenge for the McDonald's brothers for not having enough support for him in the early days, or some constraints). This is reality, not fair tales, so bad guys always get their way.
--- Spoiler end:) ---
There are a lot of Emerson's words interspersed in the article. Perhaps Ray is a follower of Emerson's thought:
Emerson is the pioneer of the American ideological liberation movement. (Trinity) have different opinions (belonging to monotheism), and believe that there is only one god, and that man has his own divinity and can change everything by his own efforts, instead of relying on foreign objects (such as Jesus, the Holy Spirit and other traditions) The object of prayer recommended by Christians) confess to change their own destiny. After his liberation was the era of the birth of countless great American companies: Coca-Cola, Pepsi, McDonald's, KFC and so on. Because of the Great Depression of 1929-1933, the catering industry was the main cause of the subsequent rise (other consumption is gone, food consumption has been promoted, can’t afford it, can’t afford it?:), but these companies do not They are all in the food or catering industry, but their ability to sweep the world is nowhere to be reached except Silicon Valley in the United States.
Do you want to feel Emerson's mind emancipation?
"A man is what he thinks about all day long"
That's the person who can think. (Attitude determines fate.)
"Persistence. Nothing in the world can take the place of persistence."
Persistence is priceless, there is nothing in the world that can replace persistence.
"Talent won't, nothing is more common than unsuccessful men in talent. ."
Talent is no substitute for persistence, and nothing is more common than the failure of talented people.
"Genius won't, unrewarded genius is practically a cliché."
Creativity cannot replace persistence. It is already a bad thing for artists not to be recognized.
"Education won't, the world is full of educated fools"
Education cannot replace persistence. The world is full of educated fools.
”Persistence and determination alone are all powerful show that you don't have to be defeated by anything, that
you can have peace of mind, improved health and a never-ceasing flow of energy. If you attempt each and every day to achieve these things, the results will themselves obvious to you. While it may sound like a magical notion, it is in you to create your own future. The greatest discovery of my generation is that human beings can alter their lives by altering their attitude of mind.
Persistence and determination are so strong that you cannot be defeated. They will make you have a normal heart, a healthy body and a never-ending passion. If you can do these things every day, then the results will not be said. Yu Yu. These words may sound mysterious, but they are actually creating your future. The greatest discovery of our generation is that humans can change their lives by changing their attitudes.
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