From a small businessman selling milkshake mixers to the owner of the McDonald's brand, the movie not only shows how McDonald's has grown from a small-town store in the United States to a global chain brand—it makes 1% of the world's people consume it every day, and at the same time tells us What is a successful business model.
Let me first talk about a plot that impressed me the most. In the film, Ray, who has obtained the franchise rights, started his blueprint for crazy market expansion, but we all know that if the steps are too large, it will be a mess, and soon the market profit cannot keep up with the demand for store expansion. At this time, someone suggested that there is a way to save hundreds of dollars in expenditure every month-replace the ice cream with milkshake powder. When Ray negotiated with the two brothers of McDonald's founders, the two brothers certainly disagreed, "The milkshake is called milkshake of course because it contains milk." The two brothers stubbornly adhere to their principles. Of course, you can call it conscience as an audience and consumer. However, this is likely to make McDonald's development into a downturn. In addition to this, the two brothers also carefully adhered to many rules and regulations until they were finally acquired by McDonald's patents. Ray finally used milkshake powder, but at the end of the movie he told us that when McDonald's went smoothly on the right track, there was ice cream in the milkshake again. The final result orientation is the same. In the process of passing the destination, we will encounter some obstacles. If we blindly adhere to the principle and will not change, it will be difficult for us to stick to the road to victory. You can say that this businessman is very black-hearted and only profitable, but through this I learned how to work around.
There are also many good ideas in the film, such as focusing on selling good products. This reminds me of an interview with the founder of Xi Shaoye Roujiamo before. People who eat Western Masters must know that his family has only a handful of products. I used to complain about why his family has so few choices until I watched that interview. Only make fine products, so customers will think of it when they want to eat Roujiabu. There are too many types of catering, but only by setting up one's own banner in the catering industry and letting it form a brand effect can it develop sustainably. Master West is like this, so is McDonald's.
Another example is to focus on the cultural connotation of the product. What we eat is no longer a burger, but a belief. McDonald's is the epitome of American food culture. No matter where you are in the world, as long as you walk into a McDonald's restaurant, you can return to American style in a second. When you know that Coca-Cola used to join the special supply of military supplies for war needs, you once dreamed of becoming a soldier. Do you want to buy a box with your wish? Businessmen are dream makers, let us enter a dreamy virtual world, where all our dreams can be fulfilled.
Of course, the most practical, no matter the past, present, or future, no matter when, land is still the biggest bargaining chip for wealth and power. The person who wakes up Ray in the movie is his nobleman, and it is also the turning point of his career and the climax of the movie.
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